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All Journal Jurnal Pariwisata Pesona KOMUNIKA MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal ASPIKOM EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI Journal of Economics and Business UBS Business Economic, Communication, and Social Sciences Journal (BECOSS) JURNAL KOMUNIKASI DAN BISNIS Prosiding Konferensi Nasional PKM-CSR Journal of Dialogos Komunitas: International Journal of Indonesian Society and Culture
Tomohardjo, Irmulansati
Universitas Mercu Buana
Religion Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences

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Journal : EKONOMIS : Journal of Economics and Business

 1 
Strategi Komunikasi Pemasaran Digital Pinjam Wifi Global Melalui Pemanfaatan Media Sosial Instagram untuk Membentuk Minat Konsumen Susanto, Agung; Tomohardjo, Irmulansati; Budianto, Heri
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2432

Abstract

This study aims to analyze Pinjam Wifi's marketing communication strategy through Instagram using the AISAS (Attention, Interest, Search, Action, Share) model. Qualitative methods and case studies, data were collected through interviews, observations, and internal company documents. The results of the study indicate that Pinjam Wifi carries out the AISAS stages with strategies such as paid advertising (attention), promo and discount campaigns (interest), use of hashtags (search), creation of various types of content to form engagement (action), and customer reviews shared on Instagram (share). In addition, the push & pull marketing strategy is implemented through paid advertising, retail distribution, and business content. This strategy has succeeded in forming product sales and Pinjam Wifi's Instagram engagement rate.
Co-Authors Afdal Makkuraga Putra Amirullah Munawir Aunul, Sofia Bari Santoso Darwis Sagita, Darwis Dewi Sad Tanti Farid Belgama Ridho Fauzi Nur Iman Heri Budianto Hidayat, Mochamad Taufiq Ida Anggraeni Ananda Ispawati Asrie Jatu Hendra Permana, Mikhael Leila Mona Ganiem Lukman Khakim, Lukman Mona Ganiem, Leila Mujtaba, Burhanuddin Noviana Noviana Poetry, Salfhaoctha Friemay Aliefia Ridho, Farid Belgama Risdawati, Risdawati Samsul Hadi Santa Margaretha Niken Restaty Sinuraya, Veny Florencia Susanto, Agung