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All Journal Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Asia Journal of Community Service Jurnal Inovasi Global
Setyadji, Veronika
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Arts Humanities Astronomy Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Asia

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Empowerment Through Integrated Marketing Communication (IMC) Assistance and Training to Improve the Economy in Orphanage Communities Fatimah; Putri, Ananda; Setyadji, Veronika
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2540

Abstract

Purpose: Since the Covid-19 pandemic, the Siti Khadijah Al-Kubra Orphanage has initiated self-reliance in its operations, particularly through small businesses. This effort was driven by the decrease in donors since the Covid-19 pandemic, which affected the economy in the orphanage's surrounding community. The business ventures include refillable water and laundry services. Method: The methods used in this service include training, technology application, technology assistance, and sustainability. Practical Application: The goal of this community service is to provide training and guidance on integrated marketing communication within the orphanage environment to improve the economy. This initiative is carried out in collaboration with the Siti Khadijah Al-Kubra Orphanage. Conclusion: This community service activity resulted in approximately 90% understanding among participants regarding integrated marketing communication, small business management, and the application of technology to support business sustainability.
Socialization of Effective Marketing Strategies to Increase Sales of MSME Products at Khadijah Orphanage, South Jakarta Fatimah; Nataly, Febryansyah; Purnamasari, Yuli; Zebua, Dedy; El Hida, Ramdania; Setyadji, Veronika; Asfahani, Shulhuly; Mustopa; Wiratama, Adi; Yulistyarani, Tri
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.1655

Abstract

Purpose: This study aims to address the marketing challenges faced by small and medium enterprises (SMEs) at the Khadijah Orphanage, South Jakarta, focusing on improving product appeal, pricing, and promotion to boost sales and income for the orphanage.Method: The research is based on a socialization event held on February 25, 2023, by Universitas Indonesia Maju’s Faculty of Communication Science. Data were gathered through observations and discussions with 25 participants, including orphanage staff and residents.Practical Applications: The findings suggest that SMEs at the orphanage can improve sales by enhancing product appeal, adopting competitive pricing, and expanding promotional efforts through agents, rather than relying solely on direct sales to consumers.Conclusion: Effective marketing strategies, including better product presentation, pricing, and broader promotion channels, can increase the competitiveness of SMEs at the orphanage, contributing to their financial sustainability.
Co-Authors Abdullah Umar, Abdullah Akbar, Rizki Buli Alfian Alfian Alifah, Hasna Nismara Ananda Putri, Ananda Asfahani, Shulhuly Deviani, Syavalia El Hida, Ramdania Fatimah Haikal Fadillah, Muhammad Mustopa Natalia Zai, Ika Nuraini Nataly, Febriansyah Nataly, Febryansyah Nindita, Nazwa Ayu Purnamasari, Yuli Sabrina, Afiyah Wiratama, Adi Yulistyarani, Tri Zebua, Dedy