Article Per Year (5 Year)
p-Index From 2020 - 2025
1.971
P-Index
This Author published in this journals
All Journal Edu-Sains: Jurnal Pendidikan Matematika dan Ilmu Pengetahuan Alam NANAEKE Jurnal farmasi UIN Alauddin Makassar Jurnal Bina Ilmu Cendekia Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi KHIDMAH: Jurnal Pengabdian kepada Masyarakat Contemplate: Jurnal Ilmiah Studi Keislaman Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Ahsani Taqwim: Jurnal Pendidikan dan Keguruan Jurnal Riset Multidisiplin Edukasi International Journal of Economics and Management Research
M. Rusdi
Unknown Affiliation
Religion Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : International Journal of Economics and Management Research

 1 
The Effect of Business Location and Marketing Strategy on The Success of Barbershop Business in Male Zone Jl. SM Raja Simpang Mangga Randi Syahputra Ritonga; M. Rusdi; Nurhabibah Ritonga
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.309

Abstract

This study aims to determine the effect of business location, marketing strategy, on business success. The object of this study is Barbershop in Male Zone jl. SM Raja Simpang Mangga. The sampling technique uses nonprobality sample. Data collection techniques use questionnaires and documentation and data analysis tools use multiple linear regression analysis. The data analysis technique used is the f test and t test at a significance level of alpha 0.05. The hypothesis test shows the results of the influence of business capital on business success with a t value of 5.431 at a significance level of 1.672, the influence of entrepreneurial ability on business success with a t value of 8.004 at a significance level of 1.672. Thus, the hypothesis in this study shows that business location and marketing strategy simultaneously have a significant effect on the success of the Barbershop business in Male Zone jl. SM Raja Simpang Mangga, entrepreneurial ability has a partial positive and significant effect on the success of the Barbershop business in Male Zone jl. SM Raja Simpang Mangga.
The Effect of Service Quality and Promotion on Consumer Purchase Decisions at Raja Bebek Dian Pernando Tarigan; M. Rusdi; Safaruddin Munthe
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.499

Abstract

This research aims to analyze the influence of service quality and promotion on consumer purchasing decisions. Service quality and effective promotional strategies are important factors in shaping consumer perceptions and purchasing interest in a product or service. The research method used is quantitative with a survey approach to 120 respondents who are active consumers in the retail sector. The data were analyzed using multiple linear regression to test the influence of the independent variable on the dependent variable. The research results show that both service quality and promotion have a positive and significant influence on purchasing decisions. Service quality that includes reliability, responsiveness and empathy, as well as targeted promotions, can increase consumer buying interest and loyalty. These findings underline the importance of companies in improving service quality and designing attractive promotional strategies to encourage sustainable consumer purchasing decisions.
Co-Authors Achmad Napis Qurtubi ADE AGUSRIANI, ADE Andri Mahardhika Birda Andro Ruben Runtu Ariswildani Arifuddin Asisa, Nurul Astriyani A. Papuangan Dedi Gunawan Saputra Dian Pernando Tarigan Djong, Fahri Firdaus Efi Endang Dwi Setyorini Eka Damayanti Fahrid, Ridwan Febbry Romundza Gemy Nastity Handayany Hary Soedarto Sarjono Ika Kartikasari Ismail Ismail, Wahyuni Juharsi Kamid Kamid Kustiah, Sri Latuconsina, Nur Khalisah Majid, Ahmad Farham Mohammad Solekhan Munawwarah Nur Asma Nurhabibah Ritonga P. Eko Prasetyo Radi Udin Alfian Sangaji Radiatan Mardiah Randi Syahputra Ritonga Rayandra Asyhar Safaruddin Munthe Sekar Nanda Agustina Sipayung, Iskandar Muda Sukmal, Jeni Syafruddin Ulfiani Rahman Umi Kusyairy, Umi