Article Per Year (5 Year)
p-Index From 2020 - 2025
1.116
P-Index
This Author published in this journals
All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Translitera : Jurnal Kajian Komunikasi dan Studi Media Indonesia Berdaya Multidisciplinary Journals
Murwani, Anis Endang Sri
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Professional : Jurnal Komunikasi dan Administrasi Publik

 1 
Analisis Semiotika Pesan Moral Dalam Iklan Ajinomoto Health Provider Fadhil, Muhammad Rifqi; Murwani, Anis Endang Sri; Putra, Dilmai
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 2 (2024): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i2.7418

Abstract

This study aims to determine tourism communication management in Bukit Village, Semidang Lagan District, Central Bengkulu Regency. Data collection techniques were carried out using interviews with research informants. There were four informants in this study, namely the Village Head, Chairman of the Village Representative Body, Chairman of Youth Organization and Secretary of BumDes as the manager of Curug Cay waterfall tourist attraction. Data analysis techniques using qualitative descriptive analysis consisting of data reduction, presentation and conclusions. The results of research on tourism communication management in Bukit Village, Semidang Lagan Subdistrict, Central Bengkulu Regency are seen based on management theory according to George R. Terry (Rosady Ruslan 2006: 158-159) which consists of Planning, Organizing, Actuating and Controlling. It can be seen that the communication management carried out by Bukit Village in the development of special tourism attraction Curug Cay waterfall is already through the development planning mechanism which begins with a plan to build a concrete rebate road, build a restroom, make stairs to the tourist attraction including the construction of parking lots. Organizing all stakeholders is done by conducting annual meetings even twice a year to ensure that each institution, both the village government, BPD, BumDes and the community and youth can carry out their main duties and functions. In the movement carried out by the BumDes, the construction of facilities and infrastructure has been carried out in accordance with the planning. This is done so that every visitor can feel comfortable in traveling. The supervision or evaluation is carried out by the village government and the chairman of the BPD and the community in an annual meeting after hearing reports from the BumDes. Monthly reports by BumDes are also carried out as a form of responsibility for the funds it manages.
Strategi Komunikasi Bisnis Media Online Tribunbengkulu.com Kendy, Komi; Narti, Sri; Murwani, Anis Endang Sri
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 2 (2024): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i2.7420

Abstract

Competition among media is becoming increasingly fierce. An optimal business communication strategy is needed to grow and maintain existence. The purpose of this research is to understand the business strategies implemented by Tribunbengkulu.com, which is one of the local online media outlets in Bengkulu Province. The research was conducted using a qualitative descriptive research method. Data collection techniques were carried out through observation, interviews, and documentation. The theory used for analysis is the POAC theory. (Planning, Organizing, Actuating, Controlling). The research results show that the business strategy implemented by Tribunbengkulu.com is by strengthening the internal team and expanding the network of clients and readers in Bengkulu Province. (eksternal). Business communication at Tribunbengkulu.com has been going well, as it has positively impacted business revenue growth from 2022 to November 2024. To support the achievement, Tribunbengkulu.com has implemented the POAC model. At the planning stage, the business communication applied involves establishing internal communication strategies, as well as conducting external communication with advertising clients. At the organizing stage, the organization of communication at TribunBengkulu.com is evident from the clear hierarchy of task distribution instructions for each team, supported by adequate equipment resources. Internal communication is organized through faceto-face meetings or using applications that support real-time coordination among team members. Meanwhile, external communication is organized through business teams to manage interactions with advertising clients and editorial teams with the audience, ensuring that the messages conveyed are consistent. At the implementation stage (acting) at TribunBengkulu.com, it involves executing business communication plans, such as news publication, content production, content uploading, monitoring responses to reader comments, and handling advertising client needs. Internally, the implementation is carried out through team assignments. Externally, the implementation includes news promotion activities on social media, audience engagement management, and client services. Control is carried out through monitoring the content that has been produced and uploaded. TribunBengkulu.com uses analytics data to measure audience engagement on social media and the satisfaction level of advertising clients. At the internal level, feedback from employees and weekly or monthly performance reviews are used to assess the effectiveness of communication and make improvements if necessary. .
Co-Authors Amin, Bando Antonio Imanda, Antonio Destriani, Tiara Sella Evi Lorita, Evi Fadhil, Muhammad Rifqi Ferdinand, M. Fisabilillah, Fahri Indria, Indria Kendy, Komi Martha Heriniazwi Dianthi Popytasari, Popytasari Putra, Dilmai Putri, Rahayu Risdiyanto, Bayu Sri Narti, Sri Valentino, Febrian Tomi Wahyudi, Agusman YANTO YANTO