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All Journal PLAKAT : Jurnal Pelayanan Kepada Masyarakat el-Buhuth: Borneo Journal of Islamic Studies TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Arifin, Anwar
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Social Sciences Other

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Journal : TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi

 1 
PENGARUH INOVASI PRODUK DAN PERSEPSI KUALITAS PRODUK TERHADAP MINAT BELI PADA “CAFÉ TENTANG KOPI” Ananda, Theresia; Riana, Ausy; Arifin, Anwar
Tinta Nusantara 2018 Vol.1 Vol 10 No 2 (2024): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v10i2.159

Abstract

The purpose of this study was to determine the buying interest of the café about coffee in Sangatta through the variables of product innovation and perceived product quality. The existence of a café about coffee today is not only a place to spend time while enjoying a cup of coffee, but also as a meeting place to share information about the condition of the surrounding environment and has become a lifestyle for the community. From the results of the analysis of the discussion conducted by the author, the research results show that simultaneously product innovation and perceived product quality have an effect on buying interest in cafes about coffee and partially perceived product quality has a significant effect on buying interest. However, product innovation does not have a significant effect on buying interest in cafes about coffee in Sangatta, while the simultaneous effect of product innovation, perceived product quality has a significant effect on buying interest
PENGARUH INOVASI PRODUK DAN PERSEPSI KUALITAS PRODUK TERHADAP MINAT BELI PADA “CAFÉ TENTANG KOPI” Ananda, Theresia; Riana, Ausy; Arifin, Anwar
Tinta Nusantara 2018 Vol.1 Vol 11 No 1 (2025): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v11i1.170

Abstract

The purpose of this study was to determine the buying interest of the café about coffee in Sangatta through the variables of product innovation and perceived product quality. The existence of a café about coffee today is not only a place to spend time while enjoying a cup of coffee, but also as a meeting place to share information about the condition of the surrounding environment and has become a lifestyle for the community. From the results of the analysis of the discussion conducted by the author, the research results show that simultaneously product innovation and perceived product quality have an effect on buying interest in cafes about coffee and partially perceived product quality has a significant effect on buying interest. However, product innovation does not have a significant effect on buying interest in cafes about coffee in Sangatta, while the simultaneous effect of product innovation, perceived product quality has a significant effect on buying interest
Co-Authors Ajahari Ajahari, Ajahari Ananda, Theresia Asmawati Asmawati Hanafiyah, Hanafiyah Handayani, Sri Laeli, Husnul Misbah Misbah Mursalim, Andi Pratama, Andi Angga Putra Nara Puspita Puspita riana, ausy Sukiman Sukiman