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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Mantik Dinasti International Journal of Education Management and Social Science International Journal of Business, Economics, and Social Development Devotion: Journal of Research and Community Service International Journal of Social Service and Research Mabsya: Jurnal Manajemen Bisnis Syariah Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Journal of Sustainable Community Service Economica: Journal of Economic and Economic Education IIJSE Journal of Bussines Management Basic Journal Of Economic Sciences (Ekuisci) Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Suzana, Anna
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Journal : Journal of Bussines Management Basic

 1 
Analysis of Customer Satisfaction at The Dimalsa Majalengka Store Kartiwa, Aa; Yani, Yuly; Suzana, Anna; Laras, Salsa Alcindy
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1355

Abstract

This research aims to analyze customer satisfaction at the Dimalsa Majalengka Store (a case study on Dimalsa Bantarujeg Majalengka). Dimalsa is one of the Micro, Small and Medium Enterprises (MSMEs) which is engaged in a trading business that sells various types of goods, be it Food, Office Stationery (ATK) and Clothing. The sample used in this study amounted to 7 informants. The analytical method used is a qualitative method with data verification using triangulation with the research variable being Quality of Service. The sampling technique was carried out by purposive sampling technique. The results of this study are that the quality of service at the Dimalsa Bantarujeg Majalengka store as a whole is quite good and is in line with expectations. The results of this study indicate that with the existence of physical evidence (tangible) in the form of cleaning equipment and ample parking in accordance with standards, as well as the reliability of its employees who are alert, responsiveness is fast and straightforward, store guarantees make customers believe in shopping at the Dimalsa store and Store empathy for its customers Who provide all the needs of customers
Guiding The Legality of UMKM Sticky Tape of Desa Picungpugur Suzana, Anna; Nuryanto, Muchamad Andi; Fitriyani, Chiandria; Habibah, Nopi; Sofyan, Devi Nurfransisca; Agus Kurnia Nugraha, Agus Kurnia
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Picungpugur village is one of the areas in Lemahabang District that has characteristic local products of sticky tape wrapped from guava leaves. Most of the population works as business owners so it requires understanding and knowledge and skills about entrepreneurship especially on the legality of the business. Our program aims to help the development of MSMEs in Lemahabang Especially in Picungpugur Village, Cirebon Regency. In the presence of the Establishment of legality the parent number sought (NIB) is essential to increase the competitiveness of the business while providing formal legitimacy. The service aims to raise awareness about the importance of business legality for SMEs in order to compete in the open market. In-depth interviews, observations, and documentation were used for the implementation. As a result of the implementation, an Endeavor Parent Number (NIB) is issued, which serves as a legal umbrella for undertakings that are authorized and recognized by the state through the OSS Institution (also known as Online Single Submission). Through this study, it is expected that Business Participants will know how or strategies applied to be able to help the development of MSMEs to be more creative and innovative that exist in Picungpugur village
Marketing Dynamics in the Digital Age: A Literacy Study on the Shift from Traditional Marketing to Social Media Syaifudin, Syaifudin; Henriawan, Desan; Suzana, Anna; Budianto, Erwin; Oviana, Rena
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The shift from traditional marketing to social media marketing in the digital age has become a significant phenomenon in the business world. This change is fuelled by technological advancements, especially internet penetration and the increasing use of social media platforms such as Facebook, Instagram, Twitter, and TikTok. Traditional marketing, which relies on one-way communication through mass channels such as television and print, now faces challenges in reaching younger and informed consumers, who prefer more personalised and direct interactions. In contrast, social media offers opportunities for companies to interact directly with consumers, enabling more segmented, personalised and cost-effective marketing. However, social media marketing also comes with challenges, including platform algorithm changes and data privacy concerns. This study aims to explore the shift from traditional marketing to social media marketing, by identifying the challenges and opportunities faced by companies in implementing effective marketing strategies. The study concludes that the integration of both marketing approaches, i.e. traditional and digital, can deliver optimal results for companies, by strengthening relationships with consumers and increasing the effectiveness of marketing campaigns.
Co-Authors Aeni, Novita Afriyanto, Dwie Agus Kurnia Nugraha, Agus Kurnia Ahmad, Nadzarudin Anggraeny, Shella Fitri Azizah Sarah Budianto, Erwin Darmawan, Resita Dedi Muhammad Siddiq Fadilah, Muhamad Kahfi Febriadha, Zetta Bethrien Febriani, Asti Ferry Ferdianto Fidiyani, Vina Fitriani, Putri Dwi Fitriyani, Chiandria Fitriyani, Vanny Rahayu Habibah, Nopi Hafiz, Syahrul Nafizul Hendarman, Fachrizal Ghiffari Henriawan, Desan Ilyas, Defa Bagus Kamalin, Salu Faza Kartiwa, Aa Kartono - Laras Sitoayu Laras, Salsa Alcindy Melati, Adinda Ningsih, Juhandina Nuryanto, Muchamad Andi Ong Putri, Sahrani Oviana, Rena Pujiastuti, Tri Puti Khairunnisa, Meisya Radityo, Herdiyan Rosliana, Bunga Sabrina, Nina Novi Safitri, Rifa Dwi Sakti, Djie Maulana Salsabila, Hilda Sasqiyah Sari, Siti Ayu Nita Siska Ernawati Fatimah Sismadewi, Nillatica Aprilian Sofyan, Devi Nurfransisca Sofyan, Nadzar Ihsan Sulistiowati, Lisa Harry Syafirah, Raudya Syaifudin Syaifudin, Syaifudin Triadi, Seviana Nadia Triana, Sabrina Dinda Wibowo, Sandi Nasrudin Yani, Yuly Yuliasari, Putri