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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Jurnal PKM Manajemen Bisnis AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Ardaninggar, Sasmita Sari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal PKM Manajemen Bisnis

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Peningkatan Kreatifitas dan Kompetensi Wirausaha Berbasis Edukasi Ekspor pada UMKM Kota Depok Nursyirwan, Vivi Iswanti; Ardaninggar, Sasmita Sari; Anggraini, Nova
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1332

Abstract

The Community Service Program (PKM) focuses on Creativity and Entrepreneurial Competence in Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a crucial role in Indonesia's economy, but the number of business actors is still low, around 3%, compared to developed countries with 10%. Creativity and entrepreneurial competence are essential for MSMEs to remain competitive in the global market. One of the main challenges is the low competence of human resources, which impacts creativity and business sustainability. This program aims to enhance knowledge of export processes, regulations, and product development strategies to help MSMEs compete internationally. By improving their knowledge and skills, entrepreneurs can open up export opportunities and contribute to national economic growth. The program, held every semester, results in national journal articles with ISSN for activity publications. Research findings indicate that MSME actors in Cipayung, Depok, gained additional insights into exporting and marketing their products abroad. Participants expressed a desire for the program to continue and for future assistance in PKM activities.
Co-Authors Anggraini, Nova Diana Diana Harahap, Irwan Leo Putra Hunein, Hamida Nursyirwan, Vivi Iswanti Purwana E.S., Dedi Rahmani, Dea Ayu Usep Suhud Wisyandri, Adhe Alvita Zai, Fajarman