Article Per Year (5 Year)
p-Index From 2020 - 2025
5.639
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management Jurnal Ilmiah Universitas Batanghari Jambi JURNAL PENDIDIKAN TAMBUSAI AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MUTIARA MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Maslahah: Jurnal Pengabdian Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING International Journal of Health, Economics, and Social Sciences (IJHESS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Center of Knowledge Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Innovative: Journal Of Social Science Research Jurnal Pengabdian West Science Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Riset Manajemen Journal of Sharia Business Management Management Dynamics: International Journal of Management and Digital Sciences
Hasibuan, Melisa Zuriani
Universitas Muslim Nusantara Al Washliyah
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Universitas Batanghari Jambi

 1 
Pengaruh Kualitas Website dan Inlfuencer Marketing terhadap Keputusan Pembelian Produk di Marketplace Shopee (Studi Kasus pada Masyarakat Dusun IV Undian Tadukan Raga Deli Serdang) Ginting, Ayu Taniya; Fikri, Muhammad Hilman; Hutasuhut, Julianto; Hasibuan, Melisa Zuriani
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5716

Abstract

The purpose of this research is to determine and analyze the influence of website quality and influencer marketing on product purchasing decisions at the Shopee marketplace in the Dusun IV Lottery Tadukan Raga Deli Serdang community. The type of research is quantitative. The population of this study was the entire community of Dusun IV Lottery Tadukan Raga Deli Serdang with 380 respondents. The sample in this study used the Slovin formula, the required sample was 80 samples from the 'Dusun IV Lottery Tadukan Raga' community. The research instrument uses a questionnaire with a Likert scale data measurement scale. Data analysis techniques use validity, reliability and classical assumption tests. The data analysis method uses multiple linear regression with the help of the SPSS program. The results of this research reveal that the quality of the website and influencer marketing simultaneously and partially have a positive and significant effect on product purchasing decisions at the Shopee Marketplace in the Dusun IV Lottery Tadukan Ratga Deli Serdang community.
Co-Authors Alya Azizah Amelia Andrian Harianto Anggia Sari Lubis, Anggia Sari Angin, Deliana Br Perangin Anjuari, Rori Arief Hardian Ariyanti, Cici Niken AYU LESTARI Ayu Lestari Azzahra, Fadya Batubara, Dedi Iskandar Deliana Br Perangin Angin Dilla Putri Sisca Dewi Disna Anum Siregar Dwi Indah Lestari Emelia Rahmadany Putri Gami Ginting, Ayu Taniya Habra, Mhd. Dani Habra, Mhd.Dani Harahap, Rasyid Yudha Hartini, Puspita Hidayat, Toni Husaini, Marisa Intan Ramadhani Jayusman, Sri Fitria Julianto Hutasuhut Lisa Aprianti M. Radiansyah Maulia Agustina Muhammad Dimas Alfahri Muhammad Gilang Anugrah Muhammad Hilman Fikri Munawaroh Munawaroh Munawaroh Munawaroh, Wilda Sri Nasution, Isna Asdiani Nindy Luffita Lubis Nirmala, Devi Nur Hazizah Perangin-angin, Nova Juliana Putri Prista Dwi Hartini Rambe, Mellissa Ricka Putri Rizqi Fadhilinah Putri Rukmini Rukmini Rukmini Safina, Wan Dian Salwa, Siti Sari Wulandari Septiana, Asni Silvano, Louis Sintia Rahayu Mardyaningrum Siregar, Horia Sitompul, Muhammad Saleh Sri Fitria Jayusman Suhaila Husna Samosir Toni Hidayat Toni Hidayat Trianto, M. Bayu Tumanggor, Mutawaqil Bilah Utama, Indra Wiebowo, Merry Wijaya, Azhari Wirananda, Henny Andriyani Yuliana, Yayuk Yuliana