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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JETT (Jurnal Elektro dan Telekomunikasi Terapan) Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Jurnal Informatika Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial IJCIT (Indonesian Journal on Computer and Information Technology) Jurnal Infomedia Aksiologi : Jurnal Pendidikan dan Ilmu Sosial Jurnal Sistem Informasi
Dwiza Riana
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis

 1 
Anteseden Kepuasan Pembeli Melakukan Transaksi M-Commerce: Eksplorasi Efek Moderasi dari Kustomisasi Tampilan M-Commerce Cahyo, Karno Nur; Achmad Fatkharrofiqi; Haris Dermawan; Dwiza Riana
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2021): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i2.582

Abstract

This study aims to determine the most significant factor statistically influencing customer satisfaction in the purchase transaction process using mobile commerce to test the moderating effect of customization or efforts to adapt m-commerce to consumer desires. Respondents who filled out the survey consisted of 125 respondents, spread over a span of 1 month, for customers who in the last 12 months have used m-commerce for buying and selling transactions. The results of this study are the customer trust factor, the perceived enjoyment factor when using m-commerce, the moderating effect of customization on usage benefits factor, and the customization factor are the 4 factors that most influence customer satisfaction. These findings are useful for M-commerce providers to focus their development on aspects of customer trust, customer enjoyment, and customization.
Anteseden Kepuasan Pembeli Melakukan Transaksi M-Commerce: Eksplorasi Efek Moderasi dari Kustomisasi Tampilan M-Commerce Cahyo, Karno Nur; Achmad Fatkharrofiqi; Haris Dermawan; Dwiza Riana
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2021): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i2.582

Abstract

This study aims to determine the most significant factor statistically influencing customer satisfaction in the purchase transaction process using mobile commerce to test the moderating effect of customization or efforts to adapt m-commerce to consumer desires. Respondents who filled out the survey consisted of 125 respondents, spread over a span of 1 month, for customers who in the last 12 months have used m-commerce for buying and selling transactions. The results of this study are the customer trust factor, the perceived enjoyment factor when using m-commerce, the moderating effect of customization on usage benefits factor, and the customization factor are the 4 factors that most influence customer satisfaction. These findings are useful for M-commerce providers to focus their development on aspects of customer trust, customer enjoyment, and customization.
Co-Authors Achmad Fatkharrofiqi Ade Mubarok Alya Shafra Hewiz Asep Herman Bambang Kelana Simpony Cahyo, Karno Nur Dika Putri Metalica Eni Heni Hermaliana Faruq Aziz Fitriyani Fitriyani Gata, Windu Gita Indah Hapsari Haris Dermawan Iedam Fardian Anshori, Iedam Fardian Jamal Maulana Hudin Jufriadif Na`am, Jufriadif Maria Irmina Prasetiyowati Mayya Nurbayanti Shobary Mohamad Noor Muhammad Haris Rangga Sanjaya Renny Oktapiani Saputri, Daniati Uki Eka Saputri Satia Suhada, Satia Satria Budi Sri Hadianti SRI RAHAYU Suryadi Putra Liawatimena Teguh Herwanto Toni Arifin Yudi Ramdhani