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All Journal Jurnal Ilmu Komputer dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Agama dan Pendidikan Agama Buddha (JIAPAB) Prosiding Ilmu Agama dan Pendidikan Agama Buddha Jurnal Agama Buddha dan Ilmu Pengetahuan International Journal of Business and Information Technology Journal of Sosial Science and Digital Marketing Journal International Journal of Teaching and Learning (INJOTEL) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Haudi, Haudi
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Mathematics Physics Social Sciences Other

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Journal : INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE

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THE IMPACT OF DIGITAL TRANSFORMATION ON CONSUMER BEHAVIOR AND MARKETING STRATEGIES Haudi, Haudi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

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Abstract

The rapid pace of digital transformation has revolutionized consumer behavior, reshaping the landscape in which businesses operate. This study delves into the multifaceted impact of digital transformation on consumer behavior and the consequential adjustments required in marketing strategies. The research explores how digital transformation influences decision-making processes, brand interactions, and overall consumer experiences, analyzing the dynamic interplay between technological advancements and evolving consumer expectations. Additionally, it investigates the adaptive strategies marketers employ to harness the potential of digital transformation, leveraging tools such as data analytics, artificial Intelligence, and omnichannel approaches. The findings contribute valuable insights for businesses navigating the digital era, guiding them in crafting effective marketing strategies that align with the transformed consumer landscape.
Co-Authors Ade Onny Siagian Chatarina Umbul Wahyuni Fernandes, Wira Firmansyah Firmansyah Grace, Grace Hadion Wijoyo Rudy Rudy Siu, Ong Cin Sunarsi, Denok Suryanti Tejo Ismoyo, Tejo