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All Journal Jurnal Edik Informatika : Penelitian Bidang Komputer Sains dan Pendidikan Informatika JOURNAL V-TECH (VISION TECHNOLOGY) Jurnal Sains Informatika Terapan (JSIT) Jurnal (FORSINTA) Informatika, Sistem Informasi dan Kehutanan Jurnal Manajemen Sistem Informasi
Nugraha, Hafiz
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering

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Journal : Jurnal Sains Informatika Terapan (JSIT)

 1 
Perancangan Aplikasi Marketplace Berbasis Web Bagi Usaha Mikro, Kecil Dan Menengah (UMKM) Di Kecamatan Situjuah Limo Nagari Eka Putra, Tri Andi; Nugraha, Hafiz; Tamara, Selvi Yona; Aliffirsya’ban, Ananda
Jurnal Sains Informatika Terapan Vol. 4 No. 1 (2025): Jurnal Sains Informatika Terapan (Februari, 2025)
Publisher : Riset Sinergi Indonesia (RISINDO)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/jsit.v4i1.452

Abstract

Penelitian ini bertujuan untuk mengembangkan aplikasi marketplace berbasis web guna membantu UMKM mengurangi volatilitas pasar dan bersaing di era digital. Sistem ini dibangun menggunakan teknologi XAMPP, PHP, MySQL, dan Bootstrap untuk menyediakan platform multi-penjual yang mudah dinavigasi. Aplikasi ini memiliki fitur untuk manajemen produk, klasifikasi kategori, dan pemrosesan pesanan yang memfasilitasi proses transaksi antara pembeli dan penjual. Temuan studi menunjukkan bahwa aplikasi ini berhasil memfasilitasi interaksi jual-beli dengan cara yang efisien dan spesifik untuk UMKM, yang diharapkan dapat meningkatkan akses pelanggan dan mempermudah transaksi. Dengan bantuan aplikasi ini, UMKM dapat memanfaatkan teknologi digital untuk meningkatkan pangsa pasar dan meningkatkan jam bisnis online
Peran Media Sosial Instagram Dalam Mempromosikan Produk Ritel Pada PT. Iko Minang Ritel Adhitya, Lucky; Putra, Tri Andi Eka; Ramadhani, Diva; Nugraha, Hafiz
Jurnal Sains Informatika Terapan Vol. 4 No. 2 (2025): Jurnal Sains Informatika Terapan (Juni, 2025)
Publisher : Riset Sinergi Indonesia (RISINDO)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/jsit.v4i2.679

Abstract

PT Iko Minang Ritel is a company that focuses on selling market products, to MSME products. In an ever-changing and competitive market industry, companies must innovate and understand market trends to remain relevant and competitive. One of the keys to their marketing strategy is social media. Currently the social media used by PT. Ikomart are Instagram, Facebook, WhatsApp. In today's rapidly developing digital era, the role of social media in the business world is very important in all aspects of the business sector, especially in the context of retail product marketing, has become increasingly significant. The influence of technology has become so dependent on the presence of the internet that it is easy to get information and also makes it easier to market a product. Brainstoring ideas is a discussion process to put forward ideas. Editorial planting is an activity where we put ideas that have been discussed into written form. Content production is an activity where we create content. Evaluation is measuring or assessing the quality, features, and also how the purpose for which the content was created. This evaluation will later be used to make decisions. With the social media Instagram, it can help companies promote more easily to many people because the majority of social media users currently are very large, especially Instagram users. So that the role of Instagram social media in carrying out promotions can increase sales and increase income for the company (9 pt).
Co-Authors Adhitya, Lucky Aliffirsya’ban, Ananda Ediansa, Oka Oka Eka Putra, Tri Andi Gustinar, Gustinar H, Noneng Marthiawati. Kevin Kurniawansyah Kurniawansyah, Kevin Marsella, Agnes Marthiawati. H, Noneng Noneng Marthiawati. H Putra, Tri Andi Eka Ramadhani, Diva Siahaan, Kondar Tamara, Selvi Yona Tri Andi, Tri Yaakub, Saleh