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All Journal Agrifor : Jurnal Ilmu Pertanian dan Kehutanan Jurnal Totem : Architecture, Environment, Region and Local Wisdom Jurnal Ilmiah MITSU (Media Informasi Teknik Sipil Universitas Wiraraja) Kurva S : Jurnal Keilmuan dan Aplikasi Teknik Sipil RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi Jurnal Kacapuri : Jurnal Keilmuan Teknik Sipil Community Development Journal: Jurnal Pengabdian Masyarakat BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Cantilever: Jurnal Penelitian dan Kajian Bidang Teknik Sipil JAMAS: Jurnal Abdi Masyarakat JIPITI: Jurnal Pengabdian kepada Masyarakat Taawun: Jurnal Pengabdian kepada Masyarakat RADIAL: Jurnal Peradaban Sains, Rekayasa dan Teknologi BHAKTI JIVANA
MILASARI, LISA ASTRIA
Program Studi Arsitektur, Fakultas Teknik, Universitas 17 Agustus 1945 Samarinda
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Journal : BHAKTI JIVANA

 1 
PELATIHAN JUALAN ONLINE UNTUK UMKM PEMULA DI ERA DIGITAL arumsari, kusuma; Nurhayati; Fardhoni; Lisa Astria Milasari
Komunikasi Vol 2 No 1 (2025): Volume 2 No 1 April 2025
Publisher : Forum Komunikasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65055/bhaktijivana.v2i1.34

Abstract

In today's digital era, the transformation of consumer behavior in shopping habits demands that MSME actors adapt, particularly through online platforms. Unfortunately, many novice entrepreneurs still lack an understanding of how to utilize digital technology, due to limited knowledge, access, or suitable devices. This community service activity aimed to provide basic online selling training for beginner MSME actors to enhance their competitiveness. The training was held on Saturday, April 26, 2025, in a village in Ciamis and was attended by approximately 25 participants, mostly housewives running small home-based businesses. The training adopted a hands-on approach, covering how to create a marketplace account, upload product catalogs, set prices (including the strikethrough pricing feature), and choose appealing product photos. The session was conducted in a relaxed and collaborative atmosphere. More tech-savvy participants assisted those less familiar, despite technical challenges such as limited internet data, slow devices, or poor-quality product photos. High enthusiasm was reflected in the active participation during practice and discussion sessions. Some participants even managed to evaluate their products from a consumer’s perspective. The results of the activity indicate that the training was effective in enhancing basic digital marketing skills among beginner MSME actors.
A PELATIHAN DASAR PENGGUNAAN AI GENERATIF UNTUK MEMBANTU PRODUKSI KONTEN UMKM Widyastuti Andriyani; Prisilia Talakua; Lisa Astria Milasari; Firman Noor Hasan
Komunikasi Vol 2 No 2 (2025): Volume 2 No 2 Agustus 2025
Publisher : Forum Komunikasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65055/bhaktijivana.v2i2.36

Abstract

The purpose of this community service research is to measure the effectiveness of basic training on the use of generative AI in assisting content production for MSMEs in Yogyakarta. This training was designed to address the main challenges faced by MSMEs, namely limited resources and expertise in creating consistent and high-quality digital marketing content. Through an interactive workshop method focused on hands-on practice, 25 MSME actors were educated on the concept of generative AI, prompt engineering techniques, and the utilization of AI tools. The evaluation results showed a significant increase in participant understanding, content quality, and time efficiency, where participant understanding jumped from 15% to 95%, content quality increased by 60%, and time efficiency improved by 40%. In conclusion, this training proves that the integration of generative AI is an effective strategic solution for empowering MSMEs, enhancing their competitiveness, and fostering sustainable business growth in the digital era.
Co-Authors 'ulya, Nurul Kholisatul Ahmad Riza Akas Pinaringan Sujalu Arumsari, Kusuma Asri, Yoana Nurul Awaludin , Dipa Teruna Dipa Teruna Awaludin Elida Sefrina Faizal Baharuddin Fardhoni Findia, Findia Firman Noor Hasan Gunardi, Sukmo Jauhari, Diwan Ramadhan Jumani Jumani Jumani, Jumani Khoirul Huda Latif, Isnawati Nur Afifah Lubis, Hendarman Maipauw, Musa Marsel Meliana, Igat Moh. Solehuddin Mudrajad, Dimas Bintang Mulyadi Mulyadi Mulyadi Mulyadi Nabawi, Aqmal Nabil Nurhayati Prabowo, Taufik Sigit Prasetyo Prasetyo Prisilia Talakua Rofiq Harun Rusdi Doviyanto Rusdi Doviyanto RUSDI DOVIYANTO, RUSDI Salha Marasaoly Sari, Dyan Prawita Setiawan, Arta Iman Setiawan, Dodi Dwi Sofyan Sofyan Syamsu Rijal Tandiayu, Charisma Theresensia Ulfha, Sri Maria Widyastuti Andriyani Yuliani, Wiwin