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All Journal BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Prosiding Seminar Nasional Program Pengabdian Masyarakat Journal of Islamic Communication and Counseling
Suprabowo, Imam
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Journal : Journal of Islamic Communication and Counseling

 1 
The Communication Strategy of Vertizone TV to Increase the Number of Subscriber Fadhiliana, Feba; Suprabowo, Imam
Journal of Islamic Communication and Counseling Vol. 1 No. 1 (2022): January
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (743.358 KB) | DOI: 10.18196/jicc.v1i1.11

Abstract

Nowadays, YouTube is not only used for entertainment but also widely used for da’wa. One of them is Vertizone TV. Vertizone TV is one of the popular da’wa accounts in Indonesia and is relatively fast in increasing the number of subscribers. This research aimed at describing the communication strategy of Vertizone TV in increasing its while knowing the supporting and hindering factors of the strategy. This research applied a qualitative method with a descriptive approach. The data collection technique was through observation, interviews, and documentation. This research used the theory of Fred R.David, which states that a strategy process consists of 3 stages: planning, implementation, and evaluation. The findings revealed that the communication strategy of Vertizone TV in improving its number of subscribers involved the planning stage by setting vision and mission as well as for deciding the strategy for da’wa. For the implementation stage, Vertizone TV also had some strategies to get more viewers and subscribers. In the evaluation stage, Vertizone TV revaluated the implemented strategies whether they were effective and efficient. In addition, this evaluation stage was done to find out the pros and cons of implementing the strategy.
Da'wah Message on the YouTube Channel Hobby Makan: (Stuart Hall Theory Reception Analysis) Javier Ardyansyah, Alim; Suprabowo, Imam
Journal of Islamic Communication and Counseling Vol. 1 No. 2 (2022): July
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.204 KB) | DOI: 10.18196/jicc.v1i2.19

Abstract

Dawah activities in the technological era are not only done conventionally but can also be done through various media. Currently, da'i or da'wah activists through the internet and social media. One of them is the Hobby Makan channel. This research aims to find out the message of da'wah and the meaning of da'wah messages carried out by the Hobby Makan YouTube channel. This research uses descriptive qualitative by using Stuart Hall's reception analysis approach through interviews, observations, and documentation of 6 informants consisting of students of the Universitas Muhammadiyah Yogyakarta, non-Muhammadiyah Islamic University, and public universities, both public and private. The results of this study can be concluded that this channel gives more of a message of da'wah in terms of charity, especially in sharing and giving. Stuart Hall’s 3 audience messages of reading positions consist of dominant position, negotiation position, and oppositional position, respectively.
Co-Authors Anfasa, Anfasa Cahyaningrum, Dyah Oktaviana Fadhiliana, Feba Javier Ardyansyah, Alim Maheswara, Dyuta Aryasatya Muzakki, Mochammad Iqbal Pamungkas, Sultan Muhammad Wahyu Praditaningrum, Praditaningrum Prayoga, Rihandias Tegar Putri, Intan Nadya Ramadhan, Cahyo Setiadi Rustan, Ikbar Kausar Sarjono, Stevany Lousiana Sherly, Putri Mina Trimaharanti, Divia Wanna, Adillah Alfaizu Wulan Noviani