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Journal : Yumary: Jurnal Pengabdian kepada Masyarakat

Pelatihan Media Pemasaran Batik Berbasis Website pada Pengrajin Batik Kampung Kelembak Kota Batam Friadi, John; Satriawan, Bambang; Windayati, Diana Titik; Yantri, One
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2024): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v5i1.3038

Abstract

Purpose: Promotion and marketing methods for Batik Kelembak are currently carried out conventionally and are limited, ineffective, inefficient, and costly. and very limited time. Promotion and marketing based on digital marketing with a website as a promotional and marketing medium for Batik Kelembak is the right solution because promotion and marketing can reach wider locations, is effective, efficient, can reduce costs, is not limited by space and time and can be done anywhere and at any time just take a longer time. Methodology: Community service activities were implemented in November 2024. Community service activities were implemented in Kelembak Village, Nongsa District, Batam City. This community service activity is in the form of socialization and training by providing an understanding of the importance of digital promotions and marketing websites. The implementation method in the Community Service Program includes the survey, website creation, socialization and training, evaluation, mentoring, and reporting program implementation program as a whole. Results: The Kelembak village community can carry out promotions and marketing through future business development by using a web-based digital marketing strategy for their batik products so that it can explore the sale of batik products locally, and national and international answers to the challenges of the global economy. (John, 2022). Limitation: The expansion of market reach is expected to increase the potential sales of more humidity batik products, so that the income earned becomes maximum. When income increases, the people of Kelembak village will be better able to maintain the continuity of their business and help improve the economy in Indonesia. Contribution: Digital marketing can help the Kelembak village community expand the market to promote and market moisture batik products and open the insight of the people of Kelembak village to be more motivated to produce and develop their business with a broader reach.
Pemberdayaan Masyarakat UMKM dalam Pemasaran Produk Lokal Batam Friadi, John; Diana Titik Windayanti; Abdul Malik Made
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2024): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v5i1.3608

Abstract

Purpose: Empowering MSMEs to increase the marketing of local products to become a catalyst for MSME growth and improve the regional economy as a diverse economic center. Methodology: The implementation of the community service program includes the preparation stage, survey stage, e-commerce platform development stage, training and mentoring stage in implementing the e-commerce platform, and monitoring and evaluation stage of the implementation of the community service program as a whole Results: The development of e-commerce platform applications, opening of batik product marketing distribution networks to reduce logistics and shipping costs, strengthening knowledge about markets and marketing, and increasing digital skills capacity. Limitations: The expansion of market reach is expected to increase the sales potential of more UMKM Cindur Batik products, so that the income obtained is maximized and community empowerment increases. When income increases, UMKM communities will be better able to maintain the sustainability of their businesses and help improve the Indonesian economy. Contribution: The contribution of community empowerment service in increasing the marketing of local Batam products at the Cindur Batik UMKM is by forming an UMKM consortium to increase joint strength in the distribution and sales of UMKM products, in this case the Batik UMKM, to overcome the problem of limited access to local and regional markets.
Pengelolaan Antrian Kapal Pompong Berbasis Teknologi di Pelabuhan Sekupang-Belakang Padang Friadi, John; Masril, M. Abrar; Jufri, Muhammad; Caniago, Deosa Putra; Hernando, Luki; Munir, Zainul; Aritonang, Mhd Adi Setiawan; Aswirawan, M.Y Meinadia Sekarkinanti
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v5i4.4353

Abstract

Purpose: The interactive whiteboard serves as an information hub in the queue system, displaying queue numbers in real-time and enabling user interaction. Its key features include automatic queue number management, access to additional information, and integration with technologies such as printers and QR codes. Its benefits include time efficiency, an improved customer experience, and flexibility for use across various sectors, making it an innovative solution to enhance service effectiveness. Methodology: The PKM program began with an initial analysis through site visits to the port and interviews with PPMS members. Activities included theory, practice, and queue technology simulations. Preparations involved coordination, provision of equipment, and materials. PPMS actively participated by providing facilities and attending training. Lecture, demonstration, and practice methods were applied to enhance understanding. Results: The ship queueing system at the port enhances loading and unloading efficiency. Interactive whiteboards simplify queue management with real-time features, QR codes, and technology integration. Surveys show that 90% of users find this system easy to use. Conclusions: This service proves that the application of technology in managing the queue of pompong ships at ferry ports has a significant positive impact. Limitations: The passage lacks specific data, overlooks challenges like maintenance and system failures, and has contextual gaps. It ignores scalability, usability for older users, and environmental constraints, limiting its assessment of the system’s effectiveness. Contribution: This community service demonstrates that the implementation of technology in managing the queue of pompong boats at the ferry port has proven effective in reducing waiting times, streamlining departure flows, and enhancing passenger and boat operator satisfaction.