Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia
Muztahid, Muh. Sifaul
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JRMSI - Jurnal Riset Manajemen Sains Indonesia

 1 
THE INFLUENCE OF PERCEIVED QUALITY, BRAND IMAGE, AND EMOTIONAL VALUE TOWARDS PURCHASE INTENTION OF CONSINA BACKPACK Saidani, Basrah; Muztahid, Muh. Sifaul; Haro, Andrian
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 8 No. 1 (2017): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.825 KB) | DOI: 10.21009/JRMSI.008.1.01

Abstract

This study was conducted to determine the descriptive and empirical impact of perceived quality, brand image and emotional value toward purchase intention. The object of this research was respondents of backpack users in East Jakarta. Methods of data collection using survey methods. Data analysis using SPSS to process and analyze the research data. The results of descriptive test explained that perceived quality, brand image and emotional value of backpack Consina is good according most respondents answer, so they have quite high purchase intention. The hypothesis test shows, perceived quality has positive and significant effect on purchase intention, brand image has positive and significant effect on purchase intention, emotional value has positive and significant effect on purchase intention, perceived quality, brand image and emotional value have simultaneous effect on purchase intention. Keywords: Perceived Quality, Brand Image, Emotional Value, Purchase Intention
Co-Authors Andrian Haro Saidani, Basrah