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All Journal Jurnal SOLMA EDUPEDIA Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Euclid Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Putri Purwaningrum, Jayanti
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Mathematics Public Health Social Sciences Other

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Journal : Abdi Dosen : Jurnal Pengabdian Pada Masyarakat

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TRAINING ON MARKETING MANAGEMENT AND DIGITAL-BASED PRODUCT PROMOTION FOR MSMES IN KAMPOENG REMITAN, MAYONG LOR VILLAGE, JEPARA REGENCY Putri Purwaningrum, Jayanti; Purbasari, Imaniar; Puspita Rini, Gilang
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 3 (2022): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1249.823 KB) | DOI: 10.32832/abdidos.v6i3.1350

Abstract

Kampoeng Remitan is an MSME in Mayong Lor Village, Jepara Regency which is engaged in pottery such as piggy banks, jugs, remittance children's toys, roof tiles, and others. The business that has been carried out by craftsmen in MSMEs has not been known for generations. Whereas the resulting product is one of the superior products of the local area. Lack of management in the field of marketing and promotion is one part of the cause. Whereas in the current era, digital-based marketing management and product promotion are very popular with many traders. Many MSME actors use the internet through social media or websites as a business field with good turnover prospects. Thus, the purpose of this training activity is the need for MSMEs in Kampoeng Remitan, Mayong Lor Village, and Jepara Regency to adapt to technological developments in terms of online or digital-based marketing and promotion. The existence of this activity is useful as an increase in the knowledge capacity, ability, and competence of craftsmen in terms of using the internet as a digital marketing, promotion, and sales medium.
EMPOWERING ARTISANS THROUGH INNOVATIVE EDUCATIONAL MEDIA PRODUCTS MADE FROM WOOD WASTE AT KAMPOENG SEMBADA UKIR PETEKEYAN, JEPARA, CENTRAL JAVA Putri Purwaningrum, Jayanti; Andriani, Evana; Fajrie, Nur; Widagdo, Jati
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1945

Abstract

Kampoeng Sembada Ukir Petekeyan is located in Petekeyan Village, Tahunan District, Jepara Regency, Central Java . Most of the people in Petekeyan Village make a living as craftsmen in the furniture/carving furniture industry. The handicraft commodities are interior products (cabinets, dining chairs, guest chairs, etc.) and exterior products (garden chairs, patio chairs). The cultural identity of the handicraft-producing community is inherited by the process of enculturation of soft skills. Currently, the management of wood waste from the furniture industry has not been optimal. The problem experienced by partners is the unplanned disposal of industrial waste making the slum environment and some supporting facilities and infrastructure less functional, such as the disposal of wood waste on the shoulder of the road and drainage channels that clog the flow of water so that it overflows into the road and the road section becomes damaged. Thus, there is a need for effective wood waste management so that settlements become healthy and livable. The methods used in service at woodworkers are socialization and training, discussions and workshops. The results of this activity are 1) knowledge of wood craftsmen in wood waste management has increased and 2) partners have skills and experience in making innovative educational media products made from wood waste that are of economic value.
Co-Authors Agung Prihandono Andriani, Evana Fathur Rahman, Ilham Gilang Puspita Rini Imaniar Purbasari Latifah Nur Ahyani Nafi’ Inayati Zahro Nurviyani, Erly Riawan Yudi Purwoko Samodra, Teguh Silfia, Icha Sutono, Sugoro Bhakti Widagdo, Jati