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Esih Jayanti
Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Cilacap
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Journal : Urecol Journal. Part B: Economics and Business

 1 
Influence of Produck Quality, Religuisity an Promotion on Decition to Save in Islamic Bank Rustina Dewi Werdiasih; Esih Jayanti
Urecol Journal. Part B: Economics and Business Vol. 1 No. 2 (2021): August-Dec
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.425 KB) | DOI: 10.53017/ujeb.112

Abstract

Intense competition in the banking sector requires banks to always innovate in running their business. Currently, Islamic banks have to compete with conventional banks that have experience and are more stable in terms of resource capabilities, but Islamic banks have the opportunity to develop more widely because of public awareness of a sharia-compliant lifestyle. This study aims to analyze the effect of product quality, level of religiosity and promotion on customer decisions to save money in Islamic banks. This research was conducted using a survey method, collecting data with Islamic bank customers as respondents. The sampling technique is purposive sampling method. The number of samples is 100 Islamic Bank customersData analysis using t test and F test to prove the hypothesis. Based on the results of data analysis, it is found that there is no influence of product quality on the decision to deviate money in Islamic banks. The results of the study indicate that there is an influence of religiosity on the decision to save money in Islamic banks. There is a promotion effect on the decision to save money in Islamic banks. Based on these findings, Islamic banks need to improve the quality of their products to attract customers to save money in Islamic banks.
Influence of Produck Quality, Religuisity an Promotion on Decition to Save in Islamic Bank Rustina Dewi Werdiasih; Esih Jayanti
Urecol Journal. Part B: Economics and Business Vol. 1 No. 2 (2021): August-Dec
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.112

Abstract

Intense competition in the banking sector requires banks to always innovate in running their business. Currently, Islamic banks have to compete with conventional banks that have experience and are more stable in terms of resource capabilities, but Islamic banks have the opportunity to develop more widely because of public awareness of a sharia-compliant lifestyle. This study aims to analyze the effect of product quality, level of religiosity and promotion on customer decisions to save money in Islamic banks. This research was conducted using a survey method, collecting data with Islamic bank customers as respondents. The sampling technique is purposive sampling method. The number of samples is 100 Islamic Bank customersData analysis using t test and F test to prove the hypothesis. Based on the results of data analysis, it is found that there is no influence of product quality on the decision to deviate money in Islamic banks. The results of the study indicate that there is an influence of religiosity on the decision to save money in Islamic banks. There is a promotion effect on the decision to save money in Islamic banks. Based on these findings, Islamic banks need to improve the quality of their products to attract customers to save money in Islamic banks.
Co-Authors Akhmad Husain Andi Amanda Eka Trisnanti Anisa Purnama Noor Astuti, Anisa Muji Dwi Hartanti Fitria Prihatin Hikmawati, Naeni Ika Yustina Rahmawati Intania, Nesi Agesti Irwan Saputro Sugiharto Millenia Rizky Ramadhani Mispan, Mispan Muhammad Husnul Maab Najmudin Nandang Bekti Karnowati Pranidimas Nino Pratama Rafiq Ahady Regita Hana Septi Romadhona, Nurrizky Rustina Dewi Werdiasih Rustina Dewi Werdiasih Rustina Dewi Werdiasih Sani Aji, Wikantimur Ayus Saputri, Fadilah Eka Siti Fatmawati Siti Fatmawati Sovia Tunisa Sudiyono Sukarno, Dena Supriyanto Tiara Nahar Sabiti Tri Dwi Puspitasari Tri Yuwono Walida, W Werdiasih, Rustina Dewi Yulis Maulida Berniz Yuni Utami Z, Zamroni Zamroni Zamroni Zamroni Zamroni