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All Journal International Journal of Public Budgeting, Accounting and Finance Accounting and Business Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Bisnis Mahasiswa Jurnal Indonesia Sosial Teknologi JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Socius: Social Sciences Research Journal Jurnal Ekonomi Bisnis Digital Multidisciplinary Indonesian Center Journal
Hasibuan, Thezar Fiqih Hidayat
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Journal : Transekonomika : Akuntansi, Bisnis dan Keuangan

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THE INFLUENCE OF VIRAL MARKETING, BRAND IMAGE, FOOD QUALITY AND FOOD PRICE MIXUE ON REPEAT ORDERS FOR GEN Z CONSUMERS IN MEDAN CITY Sherly, Sherly; Qian, Violyn; Lubis, Fajar Rezeki Ananda; Hasibuan, Thezar Fiqih Hidayat
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 4 (2024): July 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i4.711

Abstract

The objective of this study is to investigate how Viral Marketing, Brand Image, Food Quality, and Food Price affect Repeat Orders at Mixue Medan. This study falls under the category of quantitative research. The research will involve all customers who have bought items at Mixue in Medan City in 2022, a population too vast to quantify. With 18 question items in the research, a minimum of 90 samples will be needed. The findings from the study indicate that the initial hypothesis has been confirmed, namely Viral Marketing influences Repeat Orders at Mixue Medan, the second hypothesis is accepted, namely Brand Image influences Repeat Orders at Mixue Medan, the third hypothesis is accepted, namely Food Quality influences Repeat Orders at Mixue Medan, the fourth hypothesis is accepted, namely Food Price influences Repeat Orders in Mixue Medan and the fifth hypothesis is that Viral Marketing, Brand Image, Food Quality and Food Price influence Repeat Orders in Mixue Medan.
Co-Authors Anada, Rana Fathinah Ananda, Rana Fatinah Br. Sembiring, Dwi Savetri Enjelina Situmeang Kaur, Soniya Lubis, Fajar Rezeki Ananda Nia Apriyani Pinem Pratama, Oscar Jovi Pratama, Ramadhan Indi Qian, Violyn Rahmadhani, Sari Nuzullina Rahman, Fauziah Sagala, Indah Cahya Sembiring, Anggata Pradija sherly sherly Sihombing, Irananda Simatupang, Torang Siregar, Retnawaty Situmorang, Astuti