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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Innovation in Business and Economics JOURNAL SCIENTIFIC OF MANDALIKA (JSM) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Journal of Micro, Small and Medium Enterprises Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Mohammad Maskan
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JOURNAL SCIENTIFIC OF MANDALIKA (JSM)

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PENGARUH DESIGN INTERIOR DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PESENKOPI DI KOTA MALANG (STUDI MAHASISWA JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI MALANG) Rahmatu Rabiah; Mohammad Maskan
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 3 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss3pp140-144

Abstract

The purpose of this research is to analyze he effect of interior design and the location of purchasing decisions at Pesenkopi in Malang City. This research is a quantitative study with variable interior design and location. This study used a questionnaire data collection technique using purposive sampling technique to 100 respondents of Malang Pesenkopi consumers. Then, the data were analyzed using multiple linear regression analysis, t test and F test. The results of the research show that Interior Design and Location has a percentage coefficient of determination or influence of 51.2% and Location is the dominant influence on purchasing decisions with a coefficient of 0.508 compared to Interior Design with a coefficient of 0.298.
Co-Authors Ahmad Rafli Faudi Alif Maulana Akbar Alifia Dyah Puspita Ayu Alifiualhtin Utaminingsih Anisa Emilia Safitri Asminah Rachmi Cahya Fayyaza Ema Umiatul Chusna INDRA LUKMANA PUTRA Indry Mey Purwani Intan Christiara Ita Rifiani Permatasari Ludfi Djajanto Mohammad Anjasmoro Mustofa Hadi Ninche Andiny Nurefa Maulana Priatma, Yulinda Rahmatu Rabiah Raniah Marwa Andhini Rizky Kurniawan Murtiyanto Rosiana Avinda Febrianti Theresia Pradiani Vincentius Dwika Arya Wijaya Wian Dicky Haulen Aminda Yulis Nurul Aini