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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Pengabdian Kepada Masyarakat JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi JAKBS HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Journal of Business Economics and Management Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Asminah Rachmi
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Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis

 1 
PENGARUH GAYA HIDUP DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK LAPTOP ASUS (Studi Pada Mahasiswa Prodi D4 Manajemen Pemasaran Jurusan AdministrasiNiaga Politeknik Negeri Malang) Ayla Nadratul Widad; Asminah Rachmi
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 4 (2025): April
Publisher : ADISAM PUBLISHER

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Abstract

The results of technology are widely used by young people to the elderly. This can be seen from the increasing popularity of laptop products, one of which is Asus Laptops. The Asus laptop company provides the choices consumers need according to consumer lifestyles and motivations. This research aims to determine the influence of consumer lifestyle and motivation on purchasing decisions for Asus laptop products. This research is quantitative research. The data collection method used was distributing questionnaires to 65 respondents using random sampling techniques. Data analysis uses multiple regression analysis and hypothesis testing. The research results show that based on the t (partial) hypothesis test, consumer lifestyle and motivation variables partially have a positive and significant effect on purchasing decisions. The results of the hypothesis test F (simultaneous) explain that lifestyle variables and consumer motivation simultaneously (together) have a positive influence on purchasing decisions. From the results of this research, it is hoped that the Asus Laptop company will pay more attention to the role of consumer lifestyle and motivation factors, in order to improve purchasing decisions for Asus laptop products.
Co-Authors Achmad Zaini Ade Ismail Ajeng Puspita Maharani Ane Fany Novitasari Annisa Khurotul Mayyasari Ayla Nadratul Widad Bambang Soepeno Baroroh Lestari Cahya Fayyaza Diana Eka Poernamawati Dwi Sudjanarti Fatimah Zahrotul Aminah Galih Putra Riatma Gita Andini Gladies Citra Mahardika Joy Gabriel Elaine Sambo Mahmudatul Himma Mashita Sekar Dewi Mohammad Maskan Mohammad Maskan Muhamad Muwidha Musthofa Hadi Nurtjahjani, Fullchis Priatma, Yulinda Ramadhani, Rafi Achmad Suyono, Achmad Syafira Endy Adzhani Tri Istining Wardani Umi Khabibah Yulis Nurul Aini