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All Journal Jurnal Bisnis dan Manajemen (JBM) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Entrepreneur dan Manajemen Sains
Meilaty Finthariasari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)

 1 
PENGARUH FLASH SALE DAN TAGLINE GRATIS ONGKIR SHOPEE TERHADAP PEMBELIAN IMFULSIF DI BENGKULU Oki Syahputra; Zelin Wahyuni; Meilaty Finthariasari
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 7 No. 2 (2024): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v7i2.6300

Abstract

Research was conducted on Shopee Marketplace users in Bengkulu City. The aim of this research is to find out the influence of flash sales and free shipping taglines on impulse purchases on the Shopee marketplace in Bengkulu City, both partially and simultaneously. Sampling in this research used a purposive sampling method and used 110 respondents as research samples. The types of data used are primary and secondary data. Primary data is obtained through distributing questionnaires directly to respondents, and secondary data sources support information from primary data, such as literature studies, previous researchers, and data obtained via the internet (online). The data analysis techniques used are research instrument tests, classical assumption tests, multiple linear regression analysis, determinant coefficient tests (R2)) and hypothesis tests, namely the t test and f test. The research results show that flash sales and free shipping taglines influence impulse purchases. The R Square value was obtained at 0.210 , or equal to 21.0% , which shows that the flash sale and free shipping tagline can explain and provide the information needed to predict the impulse buying variable of 21.0%. Meanwhile, the remaining 79.0% was influenced by other variables not examined in the research. Kata Kunci : Flash Sale, Tagline Gratis Ongkir, Pembelian Impulsif.
PENGARUH TRUST DAN CUSTOMER ENGAGEMENT TERHADAP CUSTOMER RELATIONSHIP MANAGEMENT PADA PT. TELEKOMUNIKASI KOTA BENGKULU Ryona Pefti Permatasari; Renti, Renti Vina Reskika; Meilaty Finthariasari
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 7 No. 2 (2024): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v7i2.6310

Abstract

Tujuan dari penelitian ini adalah untuk menentukan dan menganalisis bagaimana Pengaruh Trust dan Customer Engagement berdampak pada Customer Relationship Management pada PT. Telekomunikasi Kota Bengkulu. Penelitian ini termasuk penelitian kuantitatif karena pendekatan yang digunakan untuk usulan, proses hipotesis, turun kelapangan, analisis data, dan kesimpulan. Adapun sampel dalam penelitian ini adalah pelanggan yang sudah pernah Menggunakan Produk Di PT. Telekomunikasi Kota Bengkulu yaitu Wifi Indihome. Penelitian ini juga menggunakan elemen pengukuran, perhitungan, rumus, dan kepastian data numerik selama penulisannya. Konsumen yang terlibat dalam penelitian ini adalah PT. Telekomunikasi kota Bengkulu. Data dianalisis dengan uji hipotesis dan regresi linear berganda. Hasil penelitian menunjukkan bahwa nilai Fhitung148,687 lebih tinggi daripada nilai Ftabel3.07, dan nilai signifikan 0,000 kurang dari 0,05. Ini menunjukkan bahwa hasil penelitian menerima H0, sehingga kepercayaan (X1), keterlibatan pelanggan (X2) berpengaruh positif dan signifikan terhadap customer relationship management (Y) Kata Kunci: Kepercayaan, Keterlibatan Pelanggan, dan Hubungan Manajemen Pelanggan
PENGARUH CUSTOMER SATISFACTIONT DAN CORPORATE REPUTATIONT TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan PT. JNE Kota Bengkulu) Meilaty Finthariasari; Fernandez, Zicco; Subandrio; Dedi Wahyudi
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 1 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of customer satisfaction and corporate reputation on customer loyalty (study on customers of PT. JNE Bengkulu City). The population used in this study is all customers who use the services of PT. JNE Bengkulu City with a total sample of 120 respondents. Data collected through online questionnaires were then processed using the SPSS test tool version 26. The results of this study indicate that partially and simultaneously the Customer Satisfaction and Corporate Reputation variables have a significant positive effect on Customer Loyalty.  
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA KARYAWAN PROMOTOR BRAND REXI ACCESSORIS DI KOTA BENGKULU) Gunandra, Davin; Meilaty Finthariasari
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 7 No. 2 (2024): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v7i2.6900

Abstract

This study aims to determine the effect of leadership style, motivation and work discipline on the performance of Brand Rexi promoter employees in Bengkulu. Respondents of this study were employees of Brand Rexi promoters in Bengkulu totaling 36 employees. The sampling technique used in this study was accidental sampling. Data analysis techniques using multiple linear regression analysis, coefficient of determination and hypothesis testing. Based on the results of research on leadership style, motivation and work discipline simultaneously or together have a significant effect on the performance of employees of the Rexi Brand promoter in Bengkulu City with a probability value (sig) of 0.000 <0.05. As well as the leadership style variable with a probability value (sig) of 0.034 <0.050 has a significant effect on employee performance. Motivation with a probability value (sig) of 0.008 <0.05 has a significant effect on employee performance. And work discipline with a probability value (sig) of 0.000 <0.05 has a significant effect on employee performance.
The influence of micro influencers and digital marketing on product purchasing decisions at tiktok shop in bengkulu city Darwin Natalaksana; Meilaty Finthariasari; Andhes Tiani Putri; Ahmad Pitra
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 2 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i2.7969

Abstract

This study aims to determine the influence of Micro-Influencers and Digital Marketing on Purchase Decisions of TikTok Shop customers in Bengkulu City, both partially and simultaneously. Using 120 respondents, the research analyzes the impact of these variables through multiple data analysis techniques, including instrument testing, classical assumption testing, multiple linear regression, and hypothesis testing. The results show that Micro-Influencers and Digital Marketing both have a significant impact on purchase decisions individually and collectively, highlighting their crucial role in consumer behavior on TikTok Shop
Co-Authors Adithya Melano Zetira Ahmad Pitra Andhes Tiani Putri Ari Yunita Darwin Natalaksana Dedi Wahyudi Edwin Faisal Saputra Febriansyah, Erwin Fernandez, Zicco Gunandra, Davin Ige Sepriansya Islamuddin Islamuddin Islamudin Islamudin Khairul Bahrun Lidya Puspita Sari Oki Syahputra Pitri Sahayu Ubat Ati Putri Mayang Sari Ratnawili Renita Apriyanti Renti, Renti Vina Reskika Ryona Pefti Permatasari Sonitra Sonitra Sri Ekowati Sri Ekowati Subandrio Taufik Bustami Yulinda, Ade Tiara Zelin Wahyuni Zhenyuan Wang