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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Manajemen Develop Revitalisasi : Jurnal Ilmu Manajemen Target : Jurnal Manajemen Bisnis Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan International Journal on Social Science, Economics and Art Jurnal Akuntansi dan Ekonomi Bisnis Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Bisnis dan Manajemen Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Business and Investment Review Jurnal Riset dan Inovasi Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Triwikrama: Jurnal Ilmu Sosial Mutiara: Jurnal Penelitian dan Karya Ilmiah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Bisnis Kreatif dan Inovatif Commodities, Journal of Economic and Business Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Wardhani, Rike Kusuma
Universitas Islam Kadiri
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : Revitalisasi : Jurnal Ilmu Manajemen

 1 
Analysis of Differentiation and Innovation Strategy Development to Enhance Business Competitive Advantage Hidayati, Nur; Wardhani, Rike Kusuma; Afrianto, Dadang; Nurrahma, Avinta Ika
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 1 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i1.7266

Abstract

Batik businesses in Indonesia show quite tight competition, including batik businesses in Kediri. This condition creates business opportunities in increasing competitive advantage in the same product but has more value that can increase competitive advantage in business. Rumah Batik Lochatara Business is committed to continuing to raise the cultural values ​​and natural wealth in Kediri through its unique motifs. This study aims to analyze differentiation and innovation strategies to increase competitive advantage in business at Rumah Batik Lochatara Kediri. The method used is qualitative descriptive analysis using Porter's value chain model to identify competitive advantages. Data collection techniques using observation techniques, interviews and related documentation. The results of the study show that the differentiation strategy of Lochatara batik can be seen from two dimensions of differentiation, namely personnel and image. And from the marketing innovation side. These two strategies are obtained from competitive advantages. Differentiation strategy by optimizing HR competencies and strengthening the image towards the international market. Product innovation is increasingly diverse, as well as the expansion of marketing and improvement of marketing technology used.
Co-Authors Abdul Ghofur Muzakki Afrianto, Dadang Angga Permana Mahaputra Angga Permana Mahaputra ANITA SUMELVIA DEWI APRILIA DIAN EVASARI Arridho, Fadhel Ahmad Atsilah Rusdi Avryan Irnandi Bintang Febryansyah Cahyanigtiyas Cahyanigtiyas Dinda Indriana Dinda Pirantika Edy Suwasono Edy suwasono Elly Agustina Endah Kurniawati Ericson Elvander Suparmin Erwin Syahputra ERWIN SYAHPUTRA Fabian Rafdi Mulyanto Fannisa Nur Kholifatul Lailiyah Fara Riadiana Putri Fika Arum Septiana Fito Jeffrison Tri Anggoro Fitriyana Sari Galang Supra Yudha Halla Binti Abdulah Harianto, Kukuh Heru Sutapa Imanda Mafesa Milania Indah Listyani Irnandi, Avryan Jihana Ayu Wijayanti Karina Tasya Puspitasari Kusumawardani, Mawar Ratih Mar’atus Sholikhah Mawar Ratih Kusumawardani Mawar Ratih Kusumawardani Mawar Ratih Kusumawardhani Muhammad Idham Nova Firmansyah Muttaqien, Zaenul Nur Hidayati Nuraidya Fajariah Nuraidya Fajariah Nuril Aulia Munawaroh Nuril Aulia Munawaroh Nurrahma, Avinta Ika Nuryulianti, Elinia Olla Lintang Peppy Mahda Putri Rafikhein Novia Ayuanti Raharjo, Gesang Bagus Rara Zumna Septianingrum Revisya Ilham Nur Qur’ani Ririen Novita Sari Ririen Novita Sari Rizati, Sofia Safitri, Firda Ayu Diah Sania Derossa Dewi Silvi Aprilia Waluyo Suseno Hendratmoko Suwarsono, Edy Therisa Selviyanti Triwinda Agustin Umi Nadhiroh Wati, Cici Amelia Widyawan, Agit Wijna Jagadhita Zaenul Muttaqien