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All Journal Ultimacomm: Jurnal Ilmu Komunikasi MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jobmark: Journal of Branding and Marketing Communication Jurnal Indonesia Sosial Sains Innovative: Journal Of Social Science Research
Noer, Mochammad Kresna
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Journal : MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi

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Strategi Komunikasi Pemulihan Pasca Krisis Menggunakan Influencer oleh KemenKopUKM Tito, Fitara; Noer, Mochammad Kresna
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i3.1773

Abstract

The digitalization era has brought significant changes in how communication is conducted, especially during crises. One of the challenges faced is how the government handles crises that affect public reputation. This study aims to analyze the crisis communication strategies employed by the Ministry of Cooperatives and SMEs (KemenKopUKM) in managing crises through the use of influencers. The theories utilized in this research are the Social-Mediated Crisis Communication (SMCC) theory and crisis communication theory, which explain how communication mediated through social media can repair damaged public images. The methodology used is a qualitative approach with an in-depth case study design, accompanied by content analysis to examine the meaning of messages conveyed through social media. Data is collected through in-depth interviews with the KemenKopUKM communication team and involved influencers, as well as an analysis of relevant documents. The operationalization of concepts involves identifying key indicators of crisis communication and the effectiveness of using influencers in the repair process.
Co-Authors Aryo Subarkah Eddyono Elgusia, Reghina Prima Mulyasari Agustina Ramadhanti, Tisyabella Rizki Saroso, Dhea Andita Sari Senjatiana, Ferdy Tito, Fitara