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All Journal Jurnal Ekonomi Pembangunan Journal of Business & Banking JMPM: Jurnal Matematika dan Pendidikan Matematika BAREKENG: Jurnal Ilmu Matematika dan Terapan Jambura Journal of Mathematics Jurnal Samudra Ekonomi dan Bisnis Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Kedaymas Asian Management and Business Review Jurnal Ilmiah Akuntansi dan Keuangan (JIAKu) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Entrepreneurship and Community Development
Susila, Muktar Redy
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Transportation Other

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Journal : Jurnal Kreativitas dan Inovasi (Jurnal Kreanova)

 1 
PELATIHAN DAN PENGEMBANGAN BUSINESS INTELLIGENCE DAN MANAJEMEN PENGELOLAAN USAHA BAGI WOMENPRENEUR FATAYAT JATIM Prawita Yani; Muktar Redy Susila; Wawan Cahyo Nugroho; Hermono Widiarto
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 2 No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.206 KB) | DOI: 10.24034/kreanova.v2i1.5117

Abstract

This community service activity has been held in East Java Fatayat Business Group within segmented target of Small Medium Enterprise (SME) business-woman which become one of economic support in Indonesia. These business-woman mostly consist of culinary business, followed by clothing re-seller and others. Community service activity aimed to give understanding to SME business-woman about the importance of business intelligence, funding management, packing and product label and human resources management as well to support the groeth of business in the future by considering and implementing business activity support factors. Implementation method consist of four stages, which are problem identification, daring training through zoom meeting, daring mentoring and monitoring evaluation process through whatsapp group. The expected outcomes after held this training is SME business-woman have ability and capacity to transform data into business opportunity, how SME can manage their finance efficiently, packing interesting product, and SME can empowering human resources effectively thus with this activity, business-woman from East Java Fatayat Business Group can upgrade their business activity becomes sustainable activity to support Indonesia economy.
PENDAMPINGAN SERTIFIKASI HALAL DAN PEMASARAN DIGITAL BAGI PENGUSAHA WANITA FATAYAT JAWA TIMUR Yani, Prawita; Susila, Muktar Redy; Nugroho, Wawan Cahyo; Pradhani, Fastha Aulia; Khuzaini, Khuzaini
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 4 No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v4i1.6249

Abstract

Halal dan pemasaran tidak bisa dipisahkan dan merupakan hal yang menunjang satu dengan yang lain. Namun dalam prakteknya, pengusaha wanita Fatayat di Surabaya masih banyak yang belum memahami dan mengerti secara detail bagaimana prosedur untuk mendapatkan sertifikasi halal. Selain itu belum optimalnya pemasaran penjualan produk via online, terkait hal itu, maka perlu adanya kegiatan Pengabdian Kepada Masyarakat (PKM) dari tim pengabdian Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya yang dilaksanakan bersama dengan Pengurus Wilayah (PW) Fatayat Jawa Timur menargetkan pengusaha wanita UMKM dari Surabaya dan Sidoarjo yang belum pernah mengajukan sertifikat halal maupun akun pemasaran digital. Kegiatan PKM dilaksanakan dengan tujuan memberikan pendampingan kepada wirausaha wanita untuk mengajukan sertifikasi halal dan memaksimalkan potensi pemasaran digital melalui akun media sosial berupa instagram bisnis dan akun penjual di marketplace shopee agar meningkatkan profitabilitas usaha di masa mendatang. Metode pelaksanaan kegiatan terdiri dari empat tahap, yaitu tahap identifikasi masalah (mapping), tahap koordinasi persiapan yang dilakukan secara online dengan masing-masing UMKM melalui whatsapp, tahap pendampingan di Surabaya dan Sidoarjo serta tahap monitoring dan evaluasi di akun masing-masing pelaku usaha di website halal Kemenag. Luaran dari kegiatan ini berupa UMKM.
Co-Authors Akolo, Ingka Rizkyani Arini, Dian Bambang Hadi Santoso Bambang Hadi Santoso Damayanti, Krisna Fastha Aulia Pradhani Fastha Aulia Pradhani Fastha Aulia Pradhania Fithriasari, Kartika Heri Kuswanto Hermono Widiarto Hermono Widiarto Ilahiyah, Elthaf Jamil, Mochamad khuzaini, Khuzaini Mochamad Jamil Mochamad Jamil Nugroho, Wawan Cahyo Pradhani, Fastha Aulia Prawita Yani Reza Tianto, Reza Rizfanni Cahya Putri Rizfanni Cahya Putri, Rizfanni Cahya Widiarto, Hermono Yahya, Dian Ratnasari Yani, Prawita