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All Journal Kanal : Jurnal Ilmu Komunikasi Nomosleca Masyarakat, Kebudayaan dan Politik Management Analysis Journal Jurnal Studi Komunikasi Simulacra Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Layanan Masyarakat (Journal of Public Service) Sense : Journal of Film and Television Studies Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat JRP (Jurnal Review Politik) Jurnal Spektrum Komunikasi
Widodo, Suko
Communication Department, Faculty Of Social And Political Science, Universitas Airlangga
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Jurnal Spektrum Komunikasi

 1 
Effectiveness Analysis of Peduli Lindungi in Community Activities Restrictions during The Covid-19 Pandemic Ika Zulkafika Mahmudah; Evi Susanti; Ahmad Faiz Muhammad Noer; Suko Widodo
Jurnal Spektrum Komunikasi Vol 10 No 4 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i4.371

Abstract

The government has intensified the use of the Peduli Lindungi application in limiting community activities. However, until now, academically, there has been no research related to the effectiveness of Peduli Lindungi. This research aims to analyze the effectiveness of utilizing the Peduli Lindungi Application to organize social activities. The research design used descriptive quantitative with google form instrument filled by 130 respondents used Peduli Lindungi which are spread all over Indonesia. Based on component system quality, Information quality, Service quality, user intention, user satisfaction, and the net benefit listed in the questionnaire, user effectiveness is more than 70% which can be called effective. Peduli Lindungi Application is a newly growing application that presents a mapping case Covid-19, but that application provides many features that support health service and travel planning with restricted activities. There is no value effectiveness more than 80% indicate to required to meet society’s needs. Application development with more complete and interactive facilities is needed. Regular evaluation and two-way communication service system of application features will be more interesting for presenting the information.
Educational Media Communication Post Covid-19 Pandemic: Study of Media Convergence in Multicultural Suko Widodo; Kristama, Baswara Yua
Jurnal Spektrum Komunikasi Vol 12 No 2 (2024): Jurnal Spektrum Komunikasi : June 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i2.722

Abstract

The goal of this research-based, scientific study is to shed light on how Surabaya's campuses and schools are prepared to handle the demands of modern, convergent digital media and learning methodologies. This study focuses on the in-person teaching and learning process that is scheduled to resume in July 2021 and reshaping society three years after the pandemic. Even while face-to-face instruction will introduce new habits for the new era—the new norm era—schools and campuses must nonetheless adhere to government-established health procedures. The education industry has updated its teaching strategies for this new normal period.  Schools and colleges use information and communication technology-based teaching and learning strategies both online and offline to keep up the teaching and learning process. The issue is that, from facilities to human resources (HR), Indonesian campuses and schools are currently not dispersed equally, especially in major cities like Surabaya. This presents a significant obstacle to Indonesia's educational system. In order to characterize the discourse and social changes that take place during the preparation process of learning techniques employing convergent digital media in the city of Surabaya, this study employs a discourse analysis method with a descriptive qualitative approach. The study's findings and recommendations indicate that, in the new normal period, digital communication media is presently a useful and efficient tool for learning. The new normal era's social shifts in the education sector today base its teaching strategies on the convergence of media and digital technologies.
Menjelajahi Surga di Bawah 'Wonderful Indonesia' Aji, Gagas; Widodo, Suko; Aji, Gilang Gusti; Aji, Ganjar Ndaru
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia, renowned for its diverse cultural heritage and breathtaking natural landscapes, has strategically positioned itself on the global tourism stage through the Wonderful Indonesia branding campaign. This study explores the effectiveness of this campaign in transforming Indonesia into a globally recognized tourism destination. By analyzing key performance indicators such as international tourist arrivals, domestic tourism growth, hotel occupancy rates, and the role of digital platforms, this research provides a comprehensive assessment of the campaign's impact. The findings highlight significant achievements, including increased global brand recognition, economic contributions, and improved digital engagement through social media platforms. However, challenges such as over-tourism, regional disparities, and infrastructure limitations persist, posing risks to long-term sustainability. This study emphasizes the importance of balancing growth with sustainable tourism practices and recommends strategies to optimize future branding efforts. Insights from this research aim to guide policymakers, tourism stakeholders, and marketing professionals in enhancing the effectiveness of destination branding campaigns in emerging economies.
Co-Authors Afrilia Ernes Natasya Ahmad Faiz Muhammad Noer Aji, Gagas Aji, Ganjar Ndaru Aji, Gilang Gusti Angga Prawadika Aji Anita Dewi Asmorowati, Sulikah Baswara Yua Kristama Calvin Nathan Wijaya Charisma Husniati Dian Prawitasari Dimas Dwicahyo Wibisono Dina Septiani Dina Septiani Erica Monica Abao Garcia Evi Susanti Gagas Gayuh Aji, Gagas Gayuh Ganjar Ndaru Aji Gilang Gusti Aji Ika Zulkafika Mahmudah Intan Fitranisa Irfan Wahyudi Irfan Wahyudi Irfan Wahyudi Isnaini, Santi Isnaini, Santi Jokhanan Kristiyono Kristian Jaya Hamonangan Pasaribu Liestianingsih D Mytha Eliva Veritasia Nimas Safira Widhiasti Wibowo Putranto, Teguh Dwi Rachmah Ida Rahayu, Titik Puji Rani Sukma Ayu Suteja Raniah Ratih Puspa Ratih Puspa Santi Isnaeni Saptyasari, Andria Sasmito Jati Utama Satrya Wibawa Septiani, Dina Sugihartati, Rahma Suryandaru, Yayan Sakti Yuyun W. I. Surya