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All Journal Jurnal Psikologi Moneter : Jurnal Akuntansi dan Keuangan Media Keperawatan Indonesia Jurnal Golden Age Aptisi Transactions on Technopreneurship (ATT) Jurnal Riset Komunikasi Abdi Dosen : Jurnal Pengabdian Pada Masyarakat PREPOTIF : Jurnal Kesehatan Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Nusantara Hasana Journal Innovative: Journal Of Social Science Research Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Kultura: Jurnal Ilmu Sosial dan Humaniora Health & Medical Sciences Medical Sains : Jurnal Ilmiah Kefarmasian International Journal of Economics, Business and Innovation Research
Salsabila, Jihan
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi

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TikTok dan Mediamorphosis: Peran TikTok Sebagai Mesin Pencari Baru untuk Generasi Z Ramadhina, Annisa Prima; Salsabila, Jihan; Emanuella, Merle
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1598

Abstract

This research highlights the changes in the information consumption and search behavior of Generation Z, with a focus on the role of TikTok as a new alternative search engine compared to Google. This research employs the perspective of Mediamorphosis to understand how TikTok has evolved into a platform that functions not only as a social media site but also as a search engine for information retrieval. Using a mixed research method, data were collected through surveys and interviews to explore the behavioral changes of Generation Z in accessing information, with a preference for short-form audio-visual content. The findings indicate that this shift reflects a broader digital cultural change, where the need for fast and personalized information takes precedence, alongside a growing tendency to consume content that is more visual and interactive. These findings provide insights into the development of information search technologies and how social media platforms can alter the way young generations search for and consume information.
Co-Authors Ali Mashuri Amelia, Jenny Ananda Patuh Padaallah Bahmid budi, setya Dany Try Hutama Hutabarat Deri, Afif Dian Handayani Emanuella, Merle Farezi, Muhammad Al Fauzan, Aan Gualbertus, Yohanes Hastin Trutisari Herawati Jaya Imam Rivai, Imam Indraswary , Apriolla Dwi Indraswary, Apriola Dwi Juarsih, Juarsih Kadang, Yulta Karantina, Karantina Kartanegara, Ath Thariq Kholik, Kholik Kumalasari, Intan Lukman Hakim Maharani, Salsyadilla Mari Esterilita Marpaung, Saplia Amanda Meki Pranata Mhd. Irvansyah muhammad rizky, muhammad Ningsih, Ratna Novena Ulita, Novena Pasaribu, Liza Umami Pramudya, Erlangga Pujawati, Sri Anisa Pujawati, Sri Annisa Putri , Erga Eka Queen, Zabenaso Ramadhina, Annisa Prima Rambe, M Irfan Islami Ratna Septiyanti Risanti, Arifah Saifana, Naila Saleh, Arifin Seifana , Naila Setyadi, Agung Teguh Sinaga, Butet Str, Akmal Satria Alfin Suhartono Susanto, Akhiyan Hadi Syapiq, Mirza Taat Kuspriyono, Taat Tampubolon, Muhammad Amin Tarigan, Nurmaniah Vera Agustina Yanti Versita, Riana Yulian Wiji Utami Zuandana, Ahmad