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All Journal Menara Ilmu EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Jurnal Ecogen Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ekasakti Jurnal Penelitian dan Pengabdian (EJPP) Journal of Law, Poliitic and Humanities Journal of Economics and Management Scienties Jurnal Riset Akuntansi, Perpajakan dan Auditing Jurnal Akademi Akuntansi Indonesia Padang
Melli Herfina
Akademi Akuntansi Indonesia Padang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Journal : Journal of Law, Poliitic and Humanities

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Online Shopping Behavior Model: Determining the Factors Affecting Repurchase Intention Nofrialdi, Reski; Melli Herfina
Journal of Law, Politic and Humanities Vol. 1 No. 2 (2021): (JLPH) Journal of Law, Politic and Humanities (February 2021)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.21 KB) | DOI: 10.38035/jlph.v1i2.66

Abstract

The growth of digital marketing technology is increasingly being used by e-commerce players in offering each particular product or service. The convenience and perceived benefits in the context of online shopping behavior create new competitors that are increasingly innovative and competitive. This phenomenon is important to study and analyze the dominant factors in influencing repurchase intention, because e-commerce players make repurchase intention factor a determining factor in business continuity. The results of the study and analysis of various relevant literature, the researcher proposes a model that can be used as a reference to build an empirical model, namely repurchase intention built by e-risk, e-trust, and rating review.
Co-Authors Ade Rahmawati ade rahmawati Amanda, Amelia Ardiany, Yuli Delvianti Doris Erviotary, Febyola Febrianto, Ridwan Hengky Saputra Maisari, Elsi Muchda, Yoga Pramana MULYADI Nofrialdi, Reski Putri Rahmadayani PUTRI, ERIKA Putri, Sri Yuli Ayu Raldika, Rachel Gemi Rayki Mahendra Reta Purnama Sari Rinanda, Yessi Septin, Tasya Sri Yuli Ayu Putri Sri Yuli Ayu Putri Windarsih Syofia Yessi Rinanda Yessi Rinanda