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Journal : Jurnal Serambi Ekonomi dan Bisnis

Perbandingan Kepercayaan Konsumen Antara J&T Express Dan Shopee Express Di Kota Bima Nuraini, Nuraini; Ernawati, Sri; Badar, Muhammad
Jurnal Serambi Ekonomi dan Bisnis Vol 7, No 2 (2024): MARET-AGUSTUS 2024
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v7i2.7785

Abstract

This research aims to determine the comparison of consumer trust between JT Express and Shopee Express in Bima City. This research was conducted on the people of Bima City who use JT Express and Shopee Express.  JT Express is located at Jl. RE. Martadinata, Tanjung, Rasanae Bara District. Meanwhile, Shopee Express is located on Jl. Gajah Mada, No. 10, Monggonao, Mpunda District. This type of research is comparative research using a research instrument in the form of a Likert scale questionnaire. The population used in this research is all consumers who have used JT Express and Shopee Express services in Bima City, the exact number of which is unknown (Unknown Population). The total sample size was 60 respondents, consisting of 30 respondents from JT Express and 30 respondents from Shopee Express. The sampling technique in this research was carried out using the Accidental Sampling technique. Accidental Sampling. Research data was collected by means of observation, questionnaires and literature study. The data that has been collected is then analyzed using validity tests, reliability tests and independent sample t tests. The research results show that there is a significant difference in consumer trust between JT Express and Shopee Express in Bima City.