Article Per Year (5 Year)
p-Index From 2020 - 2025
2.046
P-Index
This Author published in this journals
All Journal AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Disrupsi Bisnis Movere Journal Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Jurnal Ekonomi, Bisnis dan Manajemen Journal of Artificial Intelligence and Digital Business Jurnal Serambi Ekonomi dan Bisnis Jurnal Ilmu Pengetahuan dan Teknologi Bagi Masyarakat COSMOS LANCAH Jurnal Inovasi dan Tren Jurnal Perjuangan dan Pengabdian Masyarkat: JPPM Dimas Canthing
Badar, Muhammad
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Perjuangan dan Pengabdian Masyarkat: JPPM

 1 
Transformasi Ekonomi Lokal Melalui E-Commerce di Desa Parak Kepulauan Selayar Badar, Muhammad; Nasir, Muhammad; N, Normiyati; Kasim, Andi Irwan; G, Muhammad Tahir; Nur Tinri, Muh. Darwis; Fitri, Riskal
Jurnal Perjuangan dan Pengabdian Masyarakat: JPPM Vol. 1 No. 1 (2025): 31 Januari 2025
Publisher : Universitas Pejuang Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service aims to encourage local economic transformation in Parak Village, Selayar Islands through the use of e-commerce as a marketing medium for MSME products. The method of implementing the activity includes socialization, technical training for 8 sessions, and intensive assistance for 3 months to 50 MSME actors with a participatory approach and direct practice. The results of the activity showed a significant increase in the capacity of MSME actors in managing online stores independently, expanding market access to the regional level, and an increase in average revenue between 20% to 50%. Training and mentoring have proven to be effective in improving digital literacy and economic empowerment of village communities. However, challenges such as limited internet access and the need for advanced training still need to be addressed to ensure the sustainability of the digital economy transformation. In conclusion, e-commerce is a strategic solution to improve the competitiveness and economic welfare of the people of Parak Village, with recommendations to strengthen the digital ecosystem through cross-sector collaboration.
Creative Economy Literacy: Strategies for Improving Digital Entrepreneurship Competency for Millennials and Gen Z Badar, Muhammad; Nasir, Muhammad; N, Normiyati; S, Herniah; Timur, Intan; Zulfaidah, Zulfaidah; Hajrah, Hajrah
Jurnal Perjuangan dan Pengabdian Masyarakat: JPPM Vol. 1 No. 2 (2025): 31 Mei 2025
Publisher : Universitas Pejuang Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The creative economy has become a strategic sector in Indonesia's national economic development. This research and community service activity aims to develop and implement a creative economy literacy program that can improve digital entrepreneurship competencies for millennials and Gen Z. The method used is a mixed-method approach with a combination of participatory workshops, digital marketing training, business incubation, and continuous mentoring. The activity was carried out for six months involving 50 participants from students and young UMKM actors in Makassar City. Research instruments include creative economy literacy tests, digital entrepreneurship competency questionnaires, business activity observation sheets, and program impact evaluations. The results showed a significant increase in creative economy literacy by 78.5% from pre-test to post-test. Participants' digital marketing competency increased from 52.3% to 89.7%, while creative business management skills increased from 48.9% to 85.4%. This program successfully created 32 new creative startups with an average turnover of IDR 5.2 million per month in the first three months. This activity makes a real contribution to the development of the local creative economy ecosystem and can be replicated in other regions as a creativity-based economic empowerment model.
Co-Authors Aenah, Nurul Amir Dzaki, Muhamad Fitria Wulandari, Hilda G, Muhammad Tahir Hajrah Hajrah, Hajrah Hardiyanti, Mawar Ida Fitriani Irawan, Ikba Jaenab, Jaenab Karlina, Leni Kartin Aprianti Kasim, Andi Irwan Laela Nuzulia, Firda Mafruroh, Mafruroh Maharani, Ulfa Muhammad Nasir Muhammad Yusuf Mustainbillah, Ahmad N, NORMIYATI Normiyati, Normiyati NUR FADILAH Nur Tinri, Muh. Darwis Nuraini Nuraini Retno Sari, Kristin Rimawan, Muhammad Riskal Fitri S, HERNIAH Sagita, Tiara Salsa Salma M, Nabila Santi, Nur Septiani, Amelia Sri Ernawati Suciati, Irma Susilo Susilo Timur, Intan Ulya Karima, Indi Zulfaidah, Zulfaidah