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All Journal Indonesian Journal of Disability Studies Syntax Literate: Jurnal Ilmiah Indonesia al-Afkar, Journal For Islamic Studies Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam Buana Ilmu Jurnal Manajemen dan Bisnis Kreatif International Journal of Educational Review, Law And Social Sciences (IJERLAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Journal of Social And Economics Research Jurnal Buana Pengabdian Proceeding National Conference Business, Management, and Accounting (NCBMA) International Journal of Management, Economic, Business and Accounting Journal Of Resource Management, Economics And Business (REMICS) JS (Jurnal Sekolah) Warkat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Indonesia : Manajemen Informatika dan Komunikasi journal of social and economic research
Sihabudin
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Journal : JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

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Strategi Optimalisasi Media Sosial Marketing Dalam Meningkatkan Brand Awareness dan Penjualan Batik Putri Sanggabuana Karawang Pribadi, Rizky Ahmad; Sihabudin; Fauji, Robby
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4196

Abstract

This study aims to analyze social media optimization strategies in increasing Brand awareness and sales of Batik Putri Sanggabuana Karawang. Using a qualitative approach with a case study method, this research explores the effectiveness of social media platforms such as Instagram and Facebook in promoting local products. The results show that the use of attractive, educative, and consistent visual content is able to increase public awareness of Batik Putri Sanggabuana. Promotion through social media, including paid advertisements, has proven effective in increasing sales by up to 20%. Nonetheless, challenges such as maintaining content quality and attracting the attention of young audiences are key focuses that need to be addressed. Active interaction with consumers through social media also contributes greatly to building customer loyalty. This study recommends a more structured and creative marketing strategy to expand market reach and strengthen the image of Batik Putri Sanggabuana as Karawang's local cultural identity.
Co-Authors ABDUL RACHMAD BUDIONO Aditiya Ahmad Amzat Amelda AMINUDIN Apit, Muhamad Asep Darojatul Romli Asep Jamaludin Asep Kuswara, Mochamad Bagus Mizan Albab Berliana Ananda Kutaningtyas Cahyaning Putri, Cyndiarnis Dian Mardiana Elvina Dwitianti Ernawati Ernawati Fahmi Zain Fauji, Robby Fauzi, Robby Firdiansyah Hidayatullah Ganindha, Ranitya Hendrarto Hadisuryo Ibnu Hiban Farras Jamaludin, Asep Karismawati, Dwi Yunita Khaidaroh Kristanti, Brigita Estu Putri Kusumadewi, Amelia Sri Livia Saputri Lukita, Carolyn Masduki Dzuriyat Maulidia, Sarah Maya Komala Meliana Puspitasari Moh. Fadli Nadia Gustia Fitri Nadilla Nandang Oktavia, Dewi Pipih Ridayanti Pribadi, Rizky Ahmad Ridwan Ahmad Robby Fauji Salma Benisha Amanda Samosir, Donal Shabrina Kamilia Fajri Silvia Indriyani SITI AMINAH Siti Hamidah Soliha, Imaniar Amalia Tamsikuddin Ta’dzimah, Imamatut Ummul Azizah Via Selfiana Vianney Bagus Raditya, Yohanes Mario Wanta Winanda Ayu Risma Maulida Winda Apriani Yogi Nugraha Yudi Firmansyah Yulianti Sartika Yuniar Maulidya Yusro, Mochammad Abizar