Article Per Year (5 Year)
p-Index From 2020 - 2025
2.133
P-Index
This Author published in this journals
All Journal Dinar: Jurnal Ekonomi dan Keuangan Islam JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Ekonomi Islam At-Tauzi: Jurnal Ekonomi Islam Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Mukaddimah: Jurnal Studi Islam Jurnal Ekonomi dan Manajemen (JEKMA) Asean International Journal of Business International Journal of Asian Business and Management (IJABM) International Journal of Indonesian Business Review Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah
Wijiharta, Wijiharta
STEI Hamfara
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Asean International Journal of Business

 1 
Innovation, Alliances and Management of Halal Products as Strategies to Increase MSME Competitiveness in the Era of the Covid-19 Pandemic Khairawati, Salihah; Marianti, Dina Juni; Wijiharta
Asean International Journal of Business Vol. 1 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.647 KB) | DOI: 10.54099/aijb.v1i2.169

Abstract

Purpose – This study discusses the efforts made by MSMEs in the culinary field in the aspects of innovation, alliances and halal products to maintain their business during the pandemic, then these efforts are compiled into MSME recommendations to increase the competitiveness of the New Normal Era. Methodology/approach – This writing uses a descriptive qualitative method using a literature study of Miles Hubermen's data reduction model with trigulation validity. The author conducted semi-structured interviews by determining the object of the interview based on the criteria. Findings – The results of the writing are that the MSMEs in the culinary field that the writer interviewed did product innovation, organizational innovation and marketing innovation, some made alliances and all participants carried out halal product management. Novelty/value – This writing contributes to MSMEs to increase the competitiveness of the New Normal Era and improve knowledge, especially the management of product innovation, organizational innovations, marketing innovations, alliances and halal products
Co-Authors Afrian Satria Agus Yohana Ali Rochmad Basyariah, Nuhbatul Hery Sasono Izma Nurillah Unais Marianti, Dina Juni Meti Astuti Muhajirin Muhajirin Muhajirin Muhajirin Murtadlo, Mu'tashim Billah Murtadlo, Mu’tashim Billah Murtiyani, Siti Nimas Arganingtyas Nur Wening, Nur Nurlaela, Nunung Nurul Rachmah Reiangga Okinawa Siti Murtiyani Sugeng Nugroho Hadi Sugeng Widodo Tri Utomo, Yuana Yusanto, Ismail