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Hubner, Ira B.
Fakultas Pariwisata, Pengelolaan Perhotelan, Universitas Pelita Harapan, Tangerang
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Journal : Jurnal Pariwisata

 1 
DESAIN PERENCANAAN STRATEGI PENGEMBANGAN POTENSI WISATA KULINER DAN BELANJA KOTA BANDUNG Amelda Pramezwary; Juliana Juliana; Ira Brunchilda Hubner
Jurnal Pariwisata Vol 8, No 1 (2021): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2697.089 KB) | DOI: 10.31294/par.v8i1.9205

Abstract

ABSTRAKKota Bandung merupakan kota Metropolitan terbesar di Jawa Barat dan juga merupakan ibu kota provinsi, serta pernah menjadi tempat terlaksananya Konferensi Asia Afrika 1955. Kota Bandung dengan segala potensi sumber daya yang dimilikinya dikenal akan wisata alam dan budayanya. Namun dengan perkembangan yang ada beberapa tahun terakhir ini, Bandung mulai dikenal juga melalui potensi wisata kuliner dan belanja yang dimilikinya. Bahkan Kementrian Pariwisata telah menetapkan Bandung sebagai salah satu destinasi unggulan wisata kuliner dan belanja di Indonesia. Namun demikian, masih ada beberapa masalah yang dihadapi seperti belum terintegrasinya kawasan-kawasan wisata belanja dan kuliner yang menyebabkan pengembangan belum optimal, kurangnya ketersediaan fasilitas transportasi, lahan parkir, dukungan promosi dan kerjasama antar pemangku kepentingan. Penelitian ini berupaya untuk mengidentifikasi potensi dan tantangan wisata kuliner dan wisata belanja dengan menggunakan metoda kualitatif deskriptif. Pengumpulan data akan dilakukan melalui focus group discussion terhadap stakeholder pariwisata di Kota Bandung. Hasil dari penelitian ini adalah penyusunan strategi pengembangan  wisata kuliner dan belanja kota Bandung.Kata Kunci : destinasi, perencanaan strategi, wisata kuliner dan belanja ABSTRACT Bandung is the largest Metropolitan city in West Java and is also the capital of the province, and was the venue for the 1955 Asian-African Conference. The city of Bandung with all its potential resources is known for its natural and cultural tourism. However, with the developments that have occurred in the last few years, Bandung has also begun to be recognized by its culinary and shopping potential. Even the Ministry of Tourism has designated Bandung as one of the leading destinations for culinary tourism and shopping in Indonesia. However, there are still a number of problems faced, such as not yet integrated shopping and culinary tourism areas which have resulted in not optimal development, lack of availability of transportation facilities, parking lots, promotional support and cooperation between stakeholders. This study seeks to identify the potential and challenges of culinary tourism and shopping tourism by using a qualitative descriptive method. Data collection will be carried out through focus group discussions on tourism stakeholders in the city of Bandung. The results of this study are the formulation of a strategy for the development of culinary tourism and shopping in the city of Bandung. Keywords: culinary and shopping tourism, destination,  strategic planning 
Co-Authors Adi, Amanda Agus Purwanto AGUS PURWANTO ALICIA ANDERA Amelda Pramezwary Amelda Pramezwary Amelia Lindy Andara, Pascalis Anugerah Agungputranto Anugerah Agungputranto Arifin Djakasaputra Arifin Djakasaputra Calen Calen Carmen Lunabelle Susanto Catrine Carina Chen, Michelle Min Cheryl Jocelyn Christofano, Raphael Daphne Sweet Chandra Deandra Asthyn Pakasi Deandra Asthyn Pakasi Deandra Pakasi Desideria Lumongga Dwihadiah dharmawan, Cherry Diena Mutiara Lemy Djakasaputra, Arifin Dr. Adolf J.N. Parhusip Dwi Nugraha, Kharis Edwan Tanyauw Emmanuel Fernando Ennelis Ennelis Evelyn Wijaya Febryola Indra Febryola Indra FIORENTINE GABRIEL Friska Rotua Natalia Gunawan Prabowo Gunawan Prabowo Gunawan Prabowo, Gunawan Hafidz, Syauqi Himawan, Evelyn Hulu, Meitolo Ibe, Winny Imelda Joanna Indra, Febryola Ingvenna Lioni Hermawan Innocentius Bernarto, Innocentius Jeremia Devananda Jeremy Setiawan Jessica Virgiana Wijaya Julia Dewi Juliana Juliana Juliana Juliana Juliana Juliana, Juliana Julita Then July Hidayat July Hidayat Kharis Dwi Nugraha Lemy, Diena Lemy, Diena. M Liha, Samuel Musa Myrza Rahmanita Nadia Cheryl Effendy Niken Sulisetyowati Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Irene Bernedeta Sitorus Nurintan Nurintan Palupi, Putri Esthi Parani, Rizaldi Parera, Sisilia Chelsye Pramezwary, Amelda Pramono, Rudy Purba, Herman Reza Adjah Rocky Nagoya Rosianna Sianipar Rosianna Sianipar Sabrina O Sihombing Sabrina O. Sihombing Samuel Musa Liha Sandra Maleachi Saputra, Sonny Sianipar, Rosianna Sim Wen Ching Sisilia Chelsye Parera Sitorus, Nova Sitorus, Nova Bernedetta Sonny Saputra Steven Elroy Surjady, Stephanie Themmy Noval Theresia Chandra Valensky, Sherla Vasco Adato H Goeltom Virgiana Wijaya, Jessica Vitta Natalia Vriandi Hapsara Wijanto, Yemima Joycelyn Wilhelmina Rosse Marisca Gajeng Winny Ibe Wulan Meiaya Wowor