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Pratomo, Anton Widio
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
Pengaruh Store Atmosphere dan Experiential Marketing Terhadap Keputusan Pembelian Di Kopi Daong Pancawati Tantowi, Achmad Imam; Pratomo, Anton Widio
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i2.328

Abstract

This study aims to find out: (1) How is the influence of Store Atmosphere on purchasing decisions (2) How is the influence of Experiential Marketing on Purchasing Decisions. (3) How is the influence of Store Atmosphere and Experiential Marketing on Purchasing Decisions. The total sample of 140 respondents using the Hair formula. The data used are primary data derived from answers to questionnaires. Data processing using Statistical Package For Social Science (SPSS 25) analysis with multiple regression analysis methods, hypothesis testing, and f test. The results of this study are as follows: (1) Store Atmosphere has a positive and significant effect on purchasing decisions in Daong Pancawati coffee with a multiple regression value of 0.353 and has a significant value of 0,000. (2) Experiential Marketing has a positive and significant effect on purchasing decisions in Daong Pancawati Coffee with a multiple regression value of 0.444 and has a significant value of 0,000. (3) Store Atmosphere and Experiential Marketing have a positive and significant effect on purchasing decisions in Daong coffee with a calculated F value of 108.153 and is greater than the f table of 3.06 and has a significant value of 0,000. Keywords: Store Atmosphere, Experiential Marketing and Purchasing Decisions
Pengaruh Pengetahuan Produk Dan Penjualan Personal Terhadap Minat Beli Produk Asuransi Pangestu, Guntur Ridho; Pratomo, Anton Widio; Jaya, Pinto
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.581

Abstract

Penelitian ini bertujuan untuk mengetahui apakah prudential dan indikator-indikator di dalamnya (Pengetahuan Produk, dan Penjualan Personal) memiliki pengaruh terhadap Minat Beli. Populasi dalam penelitian ini adalah masyarakat yang pernah melakukan pembelian asuransi prudential di kota Bogor dengan jumlah sampel sebanyak 100 orang. Metode analisis data meggunakan regresi linear berganda untuk mengetahui pengaruh asuransi prudential terhadap Minat Beli. Pengujian data dilakukan dengan menggunakan Software SPSS 22. Hasil dari penelitian ini adalah sebagai berikut: (1) Pengetahuan Produk berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 5,688 dan nilai signifikansi sebesar 0,000. (2) Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 3,716 dan nilai signifikansi sebesar 0,000. (3) Pengetahuan Produk, Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai F hitung sebesar 109.947 dan lebih besar dibandingkan dari F tabel sebesar 2,75 dan memiliki nilai signifikansi sebesar 0,000. Kata kunci : Pengetahuan Produk, Penjualan Personal, Minat Beli
Pengaruh Pengetahuan Produk Dan Penjualan Personal Terhadap Minat Beli Produk Asuransi Pangestu, Guntur Ridho; Pratomo, Anton Widio; Jaya, Pinto
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.581

Abstract

Penelitian ini bertujuan untuk mengetahui apakah prudential dan indikator-indikator di dalamnya (Pengetahuan Produk, dan Penjualan Personal) memiliki pengaruh terhadap Minat Beli. Populasi dalam penelitian ini adalah masyarakat yang pernah melakukan pembelian asuransi prudential di kota Bogor dengan jumlah sampel sebanyak 100 orang. Metode analisis data meggunakan regresi linear berganda untuk mengetahui pengaruh asuransi prudential terhadap Minat Beli. Pengujian data dilakukan dengan menggunakan Software SPSS 22. Hasil dari penelitian ini adalah sebagai berikut: (1) Pengetahuan Produk berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 5,688 dan nilai signifikansi sebesar 0,000. (2) Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai uji-t sebesar 3,716 dan nilai signifikansi sebesar 0,000. (3) Pengetahuan Produk, Penjualan Personal berpengaruh positif dan signifikan terhadap Minat Beli asuransi prudential di kota Bogor dengan nilai F hitung sebesar 109.947 dan lebih besar dibandingkan dari F tabel sebesar 2,75 dan memiliki nilai signifikansi sebesar 0,000. Kata kunci : Pengetahuan Produk, Penjualan Personal, Minat Beli
Pengaruh Kualitas Pelayanan, Persepsi Harga dan Penyediaan Fasilitas Terhadap Kepuasaan Pelanggan Pada Klinik Duta Medika Pratama di Kota Bogor Syafitri, Della; Pratomo, Anton Widio; Zuhdi, Saefudin
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1609

Abstract

Economic activity is currently experiencing rapid progress, overall growth is accompanied by the development of science and technology, making competition between markets more intense. Klinik Duta Medika Pratama is a health service provider located in the city of Bogor, providing a variety of medical services that can help the community in getting medical help. This study aims to (1) Know the effect of Service Quality on Customer Satisfaction (2) Know the effect of Price Perception on Customer Satisfaction (3) Know the effect of Facilities on Customer Satisfaction (4) Know the effect of Service Quality, Price Perception and Facilities together on Customer Satisfaction. (4) Knowing the effect of Service Quality, Price Perception and Facilities together on Customer Sat isfaction. This sample method is a non-probability sampling method with purposive sampling type with calculations using the Kretjie and Morgen formula. The number of respondents selected was 270 people who were patients of the Duta Medika Pratama Clinic. The research data was processed using SPSS 23 software. From the results of the analysis, it shows that partially (1) there is a positive and significant relationship between Service Quality and Customer Satisfaction. (2) there is a positive and significant relationship between Price Perception and Customer Satisfaction. (3) there is a positive and significant relationship between the Facility and Customer Satisfaction. (4) Service Quality, Price Perception and Facilities together have a positive and significant effect on Customer Satisfaction Keywords : Service Quality, Price Perception, Facilities and Customer Satisfaction
Co-Authors Alfariza, Muhammad Fitriyah, Idah Gen Gen Gendalasari Jaya, Pinto Maulida, Rika Pangestu, Guntur Ridho Saefudin Zuhdi Saputra, Damianus Yobellio Resmi Srihandoko, Wimpi Syafitri, Della Tantowi, Achmad Imam Wijaya, Kevin Cahaya