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All Journal DERIVATIF PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Airlangga Journal of Innovation Management Jurnal Abdimas Ilmiah Citra Bakti (JAICB) East Asian Journal of Multidisciplinary Research (EAJMR) Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Terapan Ekonomi dan Bisnis (JTEB)
Zamakhsyari, Luthfi
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences

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Journal : Jurnal Manajemen Bisnis, Akuntansi dan Keuangan

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Understanding the Factors Influencing User Adoption of Fintech Lending Nurjannah, Afifah Zahroh; Tubastuvi, Naelati; Purwidianti, Wida; Zamakhsyari, Luthfi
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 2 No. 2 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v2i2.7649

Abstract

This research aims to analyze the factors that influence interest to use fintech lending among millennial communities in Central Java. This research uses the TAM (Technology Acceptance Model) theory, with independent variables namely Perceived Ease of Use, Perceived Usefulness, Relative Advantage, Perceived Risk, and Perceived Cost, the mediating variable is User Attitude and the dependent variable is Interest to Use Fintech Lending. This research is quantitative research using a purposive sampling method. The research results show that perceived usefulness and perceived risk have a positive and significant effect on user attitudes, while perceived ease of use, relative advantage, and perceived cost have no effect on user attitudes, perceived risk, and perceived cost have an effect on interest to use.
The Influence of Brand Experience, Brand Trust, Brand Satisfaction, and Complaint Handling on Brand Loyalty for MS Glow Skincare products Zakiyah, Hanifa Shafa; Rahayu, Tri Septin Muji; Handayani, Erna; Zamakhsyari, Luthfi
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 2 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i2.12357

Abstract

This research aims to examine the influence of brand experience, brand trust, brand satisfaction, and complaint handling on MS Glow Skincare brand loyalty. This type of research is quantitative, using a purposive sampling technique, by collecting data through an online questionnaire distributed via goggle form to MS Glow Skincare consumers. Descriptive verification analysis uses multiple linear regression analysis, with a sample size of 150 respondents for this research. The method used is SPSS version 26. The results of the research are (X1) Brand experience has a positive and significant influence on brand loyalty, (X2) Brand trust has a negative and no significant influence on brand loyalty, (X3) Brand satisfaction has a positive and significant influence on loyalty brand, (X4) Complaint handling has also been proven to have a positive and significant effect on brand loyalty
Co-Authors Anjani, Nadya Zalianti Puspa Arini Hidayah, Arini Arofah, Rifka Utami Awalia, Revia Putri Rizqi Dwi Winarni Erny Rachmawati Handayani, Erna Hengky Widhiandono Hermin Endratno Ilham Nuryana Fatchan, Ilham Nuryana Kharismasyah, Alfato Yusnar Khoirunnisa, Rilah Marindra, Marshanda Putri Muhammad Fuad Naelati Tubastuvi Nur Ainun, Rania Nur Aisah, Triana Nur Atikah Nurjannah, Afifah Zahroh Randikaparsa, Irawan Siti Helmyati Susanti, Vina Sutanto, Ela Naufalia Syarifatunnisa, Siti Tri Septin Muji Rahayu, Tri Septin Wida Purwidianti Widyaningtyas, Dian Zakiyah, Hanifa Shafa