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All Journal Jurnal Manajemen Indonesia Jurnal MEBIS (Manajemen dan Bisnis) Khazanah Intelektual Studium: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Pemasaran Jasa Jurnal Media Akademik (JMA) The Journal of Management, Digital Business, and Entrepreneurship The Journal of Financial, Accounting and Economics Journal of Humanities, Community Service, and Empowerment
Musnaini
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal MEBIS (Manajemen dan Bisnis)

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E-Commerce In Purchase Decision: A Systematic Literature Review Musnaini; Masriani, Ida; Hasbullah, Husni; Tialonawarmi, Feny; Hendriyaldi; Asrini
Jurnal Mebis Vol. 10 No. 1: July 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i1.676

Abstract

This study reviews the connection between e-commerce and its influence on purchase decisions on e-commerce platforms through a Systematic Literature Review (SLR) method. The main factors that have been proven to significantly influence purchase decisions include product quality, product ratings and reviews, price, information quality, trust, security, service quality, perceived risk, and purchase intention. These findings indicate that a deep understanding of these variables can help business actors and marketers develop more effective strategies to increase purchase conversions in the e-commerce domain. Furthermore, this study also identifies opportunities for further research related to the integration of e-commerce systems and the development of marketing strategies based on consumer behavior data. This SLR seeks to encourage future research and practical applications within e-commerce.
Co-Authors Aira, Dian mala Fithriani Alam Sumiati Asrini Elliyana, Dessy Erida Erinda Febri F. Husni Hasbullah, F. Husni Fitriaty, Fitriaty Floria Ananda H. Jamal Hendriyaldi Ida Masriani, Ida Idham Khalik M Rubiansyah Mouza Maqvira.P Mudhita, Ida Ketut Muhammad Haris Saputra Nascar Aliefa Dhafaz Nurhayati, Nina Sagala, Melia Br Septia Nur Larasati Setiawan, Wahyu Juari Sry Rosita Suswita Roza syahmardi yacob Syaparuddin Tialonawarmi, Feny Tona Aurora Lubis Wiwik Handayani Yayuk Sriayudha