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All Journal Jurnal Manajemen Indonesia Jurnal MEBIS (Manajemen dan Bisnis) Khazanah Intelektual Studium: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Pemasaran Jasa Jurnal Media Akademik (JMA) The Journal of Management, Digital Business, and Entrepreneurship The Journal of Financial, Accounting and Economics Journal of Humanities, Community Service, and Empowerment
Musnaini
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Manajemen dan Pemasaran Jasa

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Post-COVID-19 improvement strategies for strengthening the competitiveness of MSMEs in the tourism area of Jambi Fitriaty, Fitriaty; Tona Aurora Lubis; Musnaini; Dessy Elliyana; Muhammad Haris Saputra
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15674

Abstract

This study aims to analyze and formulate strategies strengthen competitiveness after the COVID-19 pandemic. This study used a mix method with two approaches, namely a qualitative approach interviews as information to make a SWOT analysis and quantitative by providing questionnaires to MSME actors around tourist areas in Jambi City, 120 respondents were obtained, a quantitative approach using SEM-PLS as a data analysis tool and forming a model for developing a strategy to strengthen the competitiveness of SMEs after the pandemic. The results of this study obtain several recommended strategies for strengthening competitiveness, namely increasing innovation, improving product quality to gain competitive advantage, improving supply chains, having strength in the distribution section from raw materials to consumers, providing training to improve employee capabilities, taking advantage of opportunities by become a business actor who is adaptive to all conditions. Based on the results of quantitative analysis, a model is formed that contributes to strengthening the competitiveness of MSMEs after the COVID-19 pandemic, namely product quality, capital, supply chains, market diversification and skills that have a very strong relationship to strengthening MSMEs' power.
Co-Authors Aira, Dian mala Fithriani Alam Sumiati Asrini Elliyana, Dessy Erida Erinda Febri F. Husni Hasbullah, F. Husni Fitriaty, Fitriaty Floria Ananda H. Jamal Hendriyaldi Ida Masriani, Ida Idham Khalik M Rubiansyah Mouza Maqvira.P Mudhita, Ida Ketut Muhammad Haris Saputra Nascar Aliefa Dhafaz Nurhayati, Nina Sagala, Melia Br Septia Nur Larasati Setiawan, Wahyu Juari Sry Rosita Suswita Roza syahmardi yacob Syaparuddin Tialonawarmi, Feny Tona Aurora Lubis Wiwik Handayani Yayuk Sriayudha