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All Journal Al Mi’yar: Jurnal Ilmiah Pembelajaran Bahasa Arab dan Kebahasaaraban Al-Idaroh : Jurnal Studi Manajemen Pendidikan Islam AT-Turost: Journal of Islamic Studies GUYUB: Journal of Community Engagement Journal Islamic Studies Qismul Arab: Journal of Arabic Education Al-Busyro Dzihni: Jurnal Pendidikan Bahasa Arab, Linguistik dan Kajian Literatur Arab An-Nuqthah Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Azisi, Azisi
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Religion Aerospace Engineering Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Journal : GUYUB: Journal of Community Engagement

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Community Empowerment Through Kimbal Cakalang Rindu Products in Improving the Economy of the Local Community Azisi, Azisi; Rosi, Fathor
GUYUB: Journal of Community Engagement Vol 6, No 3 (2025): September
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v6i3.10898

Abstract

The development of skipjack chili sauce products has proven to be an innovative solution for improving the economy of coastal communities, particularly in Gebangan Village. This study employs the Participatory Action Research (PAR) approach, engaging the community in the entire process of production, marketing, and evaluation. The findings indicate that the implementation of digital marketing strategies via WhatsApp, Instagram, and TikTok increased sales by 40% within the first two months. Additionally, the average monthly income of participants increased by IDR 750,000 - IDR 1,200,000, and 15 housewives, who previously had no steady income, are now actively involved in the production and marketing of skipjack chili sauce. In terms of product quality, using glass bottles for packaging extended the product's shelf life to 45 days under cold storage conditions. However, challenges remain in digital literacy, limited access to capital, and fluctuations in raw material prices. Thus, further training in business management and digital marketing strategies is necessary to ensure the sustainability of this local product-based business. This research contributes to an economic empowerment model based on fishery resources, which can be adapted to other coastal communities.
Co-Authors AL FARISI, MUHAMMAD Badri, Badri Fathor Rosi, Fathor Hakimullah, Anil Juli Priyono, Dwi Kamilia, Nurdina Luthfi, Moh. Hasan N, Nurfaiza Nurfaiza, Nurfaiza Priyono, Dwi Juli Syaiful Rizal Ummah, Vina Rohmatul