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Journal : Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia

COVID-19: An Assessment of Creative Communication, Crisis Preparedness, and Resilience Building in Hospitality Business in Bali Syafiq Basri Assegaff; Rudi Sukandar; Mike Hardy; Julia Ratnasari Dewi; Habib Mohammad Ali; Ni Putu Ayuniantari
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2022): Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.650

Abstract

Two years of COVID-19 pandemic have brought global consequences, especially to those operating in business. This paper examines how risk and crisis preparedness contributed to business survival and resilience in the hospitality sector in Bali, Indonesia, a market significantly dependent on international visitors. This qualitative research employing a phenomenological approach. Initial data were acquired from two months of  observation in Bali from March 2020 until the end of May 2020. In addition to observation, semi structured interviews were also conducted with informants from four different hotels, aiming to uncover if the hotels embraced some strategies from the proactive pre-crisis planning to strategic implementations during the crisis. We did not include the after-crisis stage as the pandemic is still ongoing. The researchers validated findings through triangulating interviews with Balinese authorities. We found that although the current crisis disrupted hotel business, it also provided opportunities for creative communication, security strategies, and new connections with public sector health management. Further, in the early stages of crisis management preparedness and focused communication were vital for the level of survivability of the hotels. The study concluded that during a crisis, a successful organization management team does not follow a linear and organized process to lead their business through the stressful and chaotic phases. Based on this study, we  learned that business managers who adapted to the situation with crisis preparation, combined with raised awareness of public health issues, and use of commercial strategies focused on local communities can successfully reduce threats.
Message Reception Analysis in Intercultural Communication during "Magnetic Resonance Imaging" Training in Hospitals Assegaff, Syafiq Basri; Fajarini, Eunike Serfina; Herari, Noprita; Setiawati, Amalia
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.1010

Abstract

The utilization of Magnetic Resonance Imaging (MRI) machines is essential for accurate disease diagnoses, necessitating radiographers to undergo a ten-day training regimen. While existing studies often concentrate on interpersonal communication in healthcare, this research explores the reciprocal development of reflexive action and interpretation during MRI training in Indonesian hospitals, employing the Coordinated Management of Meaning (CMM) Theory and integrating intercultural communication obstacles. Employing participatory observation, key informant interviews, and focus group discussions, the study unveils that trainers employ both verbal and non-verbal communication, including orientation, empathy, and dynamic interactions. The results highlight reciprocal, proactive communication strategies between trainers and trainees, emphasizing mindfulness, emotional vulnerability mitigation, honest communication, and the cultivation of functional behaviors. This research contributes not only to health communication literature, particularly MRI training but also advances practical insights into intercultural communication research.