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Journal : International Journal of Emerging Research and Review

Unveiling Impulsive Buying Behavior During E-Commerce Discount Events Among College Students Rafsanjani, Mohamad Arief; Wulandari, Siti Sri; Wardoyo, Dewie Tri Wijayati; Soesatyo, Yoyok; Srisuk, Prattana; Saphira, Hanandita Veda
International Journal of Emerging Research and Review Vol. 3 No. 2 (2025): June
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v3i2.92

Abstract

Objective: This study explores the factors influencing impulsive buying behavior among students during discount events on e-commerce platforms. Method: This study using a qualitative phenomenological approach, then in-depth interviews were conducted with ten active students who have participated in at least two discount events in the past six months. Results: The study evidence that large discounts create a sense of increased value, while FOMO (fear of missing out) and social influences heighten the urgency to buy. Additionally, the intuitive design of e-commerce apps facilitates impulsive buying and emotional outcomes such as satisfaction and regret, illustrating the complexity behind these decisions. According to the current research findings, e-commerce platforms are encouraged to integrate features that promote more mindful shopping, while financial literacy initiatives targeting students are recommended. Furthermore, governments could consider regulations to limit excessive promotional practices and ensure greater consumer transparency. Novelty: This study contributes to understanding impulsive buying behavior, offering insights for creating a healthier and more sustainable shopping ecosystem for young consumers.
Development of a VR-based E-Book to Enhance Science Literacy Skills in Elementary School Students Ummah, Nur Hidayatul; Supardi, Zainul Arifin Imam; Prahani, Binar Kurnia; Saphira, Hanandita Veda; Kurtuluş, Muhammed Akif
International Journal of Emerging Research and Review Vol. 3 No. 3 (2025): September
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v3i3.117

Abstract

Objective: This study aimed to develop a Virtual Reality (VR)-based E-Book that is valid, practical, and effective in enhancing science literacy in elementary school students, specifically focused on the topic of the water cycle. Method: The research used a Research and Development (R&D) method with the 4-D model (Define, Design, Develop, Disseminate). The study was conducted with fifth-grade students at SDN Lontar II Surabaya. Data were collected through expert validation, observations of the lesson implementation, student response questionnaires, and science literacy tests. Results: The VR-based E-Book was found to be highly valid, with an average validity score of 92.5%. It was also highly practical, with a lesson implementation score of 93% and a positive student response rate of 91%. Additionally, the E-Book effectively improved science literacy, as evidenced by higher post-test scores compared to pre-test scores, with an N-gain of 0.73, indicating a high level of effectiveness. Novelty: This research introduces an innovative approach to science learning through the use of VR technology, providing an interactive and engaging way to teach complex concepts like the water cycle. The VR-based E-Book contributes to the development of technology-enhanced learning tools, offering a new media alternative for science education in elementary schools.