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All Journal Jurnal Kajian Manajemen Bisnis Dinasti International Journal of Management Science Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Economics and Digital Business Review Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Media Pengabdian Komunikasi Journal of Business and Management Inaba Inaba of Community Services Journal
Jaya, Rama Chandra
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

 1 
Pengaruh Diskon, Harga dan Iklan terhadap Keputusan Pembelian Produk Eyevit Masyur seftian, Riefky; Jaya, Rama Chandra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 6 (2024): December 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i6.3341

Abstract

Penelitian ini bertujuan untuk melihat sejauh mana pengaruh Diskon, Harga dan Iklan terhadap Keputusan Pembelian Produk Eyevit. Penelitian ini memanfaatkan kuesioner sebagai alat dalam mengumpulkan data. Sampel di dalam penelitian ini yaitu sebanyak 100 responden yang berdasarkan kriteria tertentu dan data tersebut dianalisis menggunakan Aplikasi SPSS 24. Jenis penelitian yang digunakan dalam penelitian ini merupakan penelitian kuantitatif. Temuan dari penelitian ini menunjukan bahwa variabel Diskon dan Harga memiliki korelasi yang kuat terhadap Keputusan Pembelian. Sedangkan untuk variabel Iklan menunjukan adanya nilai korelasi yang lemah terhadap Keputusan Pembelian. Diskon secara parsial memengaruhi terhadap Keputusan Pembelian Produk Eyevit. Secara parsial Harga memiliki pengaruh terhadap Keputusan Pembelian Produk Eyevit. Iklan juga secara parsial memiliki pengaruh dalam Keputusan Pembelian Produk Eyevit. Secara simultan, ketiga variabel dependen yaitu Diskon, Harga dan Iklan bersama-sama memengaruhi variabel independen yaitu Keputusan Pembelian Produk eyevit.
Pengaruh Diskon, Live Streaming Selling dan Online Customer Review Terhadap Keputusan Pembelian Produk Skincare The Originote (Studi Pada Marketplace Shopee) Lestari, Ane; Jaya, Rama Chandra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3629

Abstract

The development of internet technology has had a significant impact on the growth of social networks. In today's digital era, social networks have become one of the main components that prioritize interaction between individuals. This study aims to analyze the Effect of Discounts, Live Streaming Selling, and Online Customer Reviews on Purchase Decisions for The Originote Skincare Products (Study on the Shopee Marketplace). The method used in this study is a quantitative method with a descriptive and verification approach, the sampling technique used is Purposive Sampling with a sample using the Cochran formula which produces 100 respondents. The results of the study indicate that Discounts and Live Streaming Selling have a positive and significant effect on Purchase Decisions, while Online Customer Reviews do not have a significant effect on Purchase Decisions. Simultaneously contributing 57.6% While the remaining 42.4% is influenced by other variables not discussed in this study. Based on these findings, it is recommended that companies utilize discount strategies at certain moments, optimize live streaming selling with interactive host training, and manage customer reviews with fast and professional responses. This research is expected to be a reference for developing marketing strategies in the digital era, as well as encouraging further research by adding variables such as brand image or social media marketing for more comprehensive results.
Strategi Pemasaran Umkm Warung Nasi Sunda Ibu Titing Melalui Pendekatan Analisis Swot dan Marketing Mix Firmansyah, Irman; Akbar, Ridho Riadi; Jaya, Rama Chandra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3677

Abstract

This study explores the marketing strategy of Warung Nasi Sunda Ibu Titing, a micro, small, and medium enterprise (MSME) that has been operating since 2004 and faces challenges such as intense competition, limited facilities, and low adoption of digital technology. The problem statement revolves around efforts to enhance competitiveness through effective strategies. The research methodology employs a qualitative descriptive approach using SWOT analysis to identify strengths, weaknesses, opportunities, and threats, complemented by the Marketing Mix (4P) framework to develop a comprehensive marketing strategy. The findings reveal that Warung Nasi Sunda Ibu Titing’s main strengths include a diverse menu, high-quality products, and a strategic location. However, weaknesses such as minimal digital promotion and limited parking facilities pose significant challenges. Opportunities arise from modern culinary trends and government policies supporting MSMEs, which can be leveraged to expand the market. Threats from more innovative competitors and the instability of raw material prices require adaptive strategies. The study concludes by recommending strategies such as expanding digital services through online platforms, enhancing social media promotion, and introducing menu innovations to attract new customer segments. Implementing these strategies is expected to help Warung Nasi Sunda Ibu Titing maintain its presence and improve competitiveness in the culinary market.
Pengaruh Diskon, Live Streaming Selling dan Online Customer Review Terhadap Keputusan Pembelian Produk Skincare The Originote (Studi Pada Marketplace Shopee) Lestari, Ane; Jaya, Rama Chandra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3629

Abstract

The development of internet technology has had a significant impact on the growth of social networks. In today's digital era, social networks have become one of the main components that prioritize interaction between individuals. This study aims to analyze the Effect of Discounts, Live Streaming Selling, and Online Customer Reviews on Purchase Decisions for The Originote Skincare Products (Study on the Shopee Marketplace). The method used in this study is a quantitative method with a descriptive and verification approach, the sampling technique used is Purposive Sampling with a sample using the Cochran formula which produces 100 respondents. The results of the study indicate that Discounts and Live Streaming Selling have a positive and significant effect on Purchase Decisions, while Online Customer Reviews do not have a significant effect on Purchase Decisions. Simultaneously contributing 57.6% While the remaining 42.4% is influenced by other variables not discussed in this study. Based on these findings, it is recommended that companies utilize discount strategies at certain moments, optimize live streaming selling with interactive host training, and manage customer reviews with fast and professional responses. This research is expected to be a reference for developing marketing strategies in the digital era, as well as encouraging further research by adding variables such as brand image or social media marketing for more comprehensive results.
Strategi Pemasaran Umkm Warung Nasi Sunda Ibu Titing Melalui Pendekatan Analisis Swot dan Marketing Mix Firmansyah, Irman; Akbar, Ridho Riadi; Jaya, Rama Chandra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3677

Abstract

This study explores the marketing strategy of Warung Nasi Sunda Ibu Titing, a micro, small, and medium enterprise (MSME) that has been operating since 2004 and faces challenges such as intense competition, limited facilities, and low adoption of digital technology. The problem statement revolves around efforts to enhance competitiveness through effective strategies. The research methodology employs a qualitative descriptive approach using SWOT analysis to identify strengths, weaknesses, opportunities, and threats, complemented by the Marketing Mix (4P) framework to develop a comprehensive marketing strategy. The findings reveal that Warung Nasi Sunda Ibu Titing’s main strengths include a diverse menu, high-quality products, and a strategic location. However, weaknesses such as minimal digital promotion and limited parking facilities pose significant challenges. Opportunities arise from modern culinary trends and government policies supporting MSMEs, which can be leveraged to expand the market. Threats from more innovative competitors and the instability of raw material prices require adaptive strategies. The study concludes by recommending strategies such as expanding digital services through online platforms, enhancing social media promotion, and introducing menu innovations to attract new customer segments. Implementing these strategies is expected to help Warung Nasi Sunda Ibu Titing maintain its presence and improve competitiveness in the culinary market.
Co-Authors Abdillah, Mohamad Sabil Abdulrahman, Al Shikhy Aini, Feby Nur Akbar, Ridho Riadi Apriyani, Nenti Awan, Feby Azhar Aziz, Dadan Abdul Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Detya Wiryany Ekapaula, Rolla Elis, Elis Fanji Wijaya Feliza Zubair Gustiana, Jedi Hadiansyah, Singgih Indrianti, Resa Putri Irman Firmansyah Ismail, Gurawan Dayona Kamal, Muhhammad Ikhsan Karamang, Ezra Kartika, Asnita Lestari, Ane Lubis, Ira Aryanti Rasyi Maharani, Sabrina Marshanda, Shafa Dwi Masyur seftian, Riefky Mesquita, Flavio Do Rosario Miftah, Adis Abdul Muttaqin, Ridlwan Natigor, Dayan Hakim Nugraha, Nugie Nuradina, Kartika Nurwidyani, Sabrina Eka Permadi, Dian Ramadhani, Fadhilah Dwiputri Ramdan, Ahmad Taufiq Maulana Ricky Wahyudi Siddiq, Andhika Mochamad Sofiati, Nunung Ayu Syarif, Devyanthi Tawaqal, Rizki Surya Utami, Widyastuti Nurmalia Wiryani, Detya