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All Journal SEIKO : Journal of Management & Business JIEB : Jurnal Ilmiah Ekonomi Bisnis Infotek : Jurnal Informatika dan Teknologi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Al-Dhikra Gemilang: Jurnal Manajemen dan Akuntansi STORAGE: Jurnal Ilmiah Teknik dan Ilmu Komputer Jurnal Manajemen dan Ekonomi Kreatif Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset dan Inovasi Manajemen (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Administrasi Profesional Triwikrama: Jurnal Ilmu Sosial Pusat Publikasi Ilmu Manajemen Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Akuntansi: Jurnal Riset Ilmu Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Intellektika: Jurnal Ilmiah Mahasiswa Moneter : Jurnal Ekonomi dan Keuangan Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Manajemen, Ekonomi dan Akuntansi Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) The Indonesian Journal of Computer Science Jurnal Riset Multidisiplin Edukasi
Taufik Akbar
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Administrasi Profesional

 1 
The Influence of Viral Marketing and Online Customer Review on Consumer Purchase Interest on Tiktok Social Media (Case Study on Mie Gacoan): PENGARUH VIRAL MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI KONSUMEN PADA MEDIA SOSIAL TIKTOK (STUDI KASUS PADA MIE GACOAN) Fauziah Zalza Sabillah; Taufik Akbar; Nining Latianingsih
Administratif Profesional Vol 3 No 2 (2022): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v3i2.5152

Abstract

This study aims to determine and analyze whether there is a partial and simultaneous influence between viral marketing and online customer reviews on consumer buying interest. In addition, this research is expected to be a material consideration for Mie Gacoan in paying attention to viral marketing and online customer reviews. Therefore, consumer buying interest will increase. This research is included in causal associative research using a quantitative approach. This study uses a non-probability sampling technique using purposive sampling method. The number of samples taken as many as 100 respondents. Testing the instrument using validity and reliability tests. The data analysis method used is multiple linear regression, coefficient of determination test (R2), T test and F test. Data processing in this study was carried out using SPSS 26 software for windows. Based on the partial correlation results, viral marketing variables have an influence on consumer buying interest by 64.16% and online customer review variables have an influence on consumer buying interest by 54.76%. Based on the analysis of the coefficient of determination (R2), it was obtained that 71.2% of consumers' buying interest in gacoan noodles was influenced by independent variables, namely viral marketing and online customer reviews. Keywords: Viral Marketing, Online Customer Reviews, Consumer Buying Interest
Pengaruh Kualitas Pelayanan dan Suasana Toko Terhadap Keputusan Pembelian Pada April Eyewear Jakarta Fachri Aditya; Taufik Akbar
Administratif Profesional Vol 4 No 1 (2023): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v4i1.5869

Abstract

The purpose of this study was to analyze whether there is an influence between service quality and store atmosphere variables on purchasing decisions for April Eyewear. This research is expected to be an evaluation and consideration material for April Eyewear to improve service quality and store atmosphere, thereby increasing consumer purchasing decisions. This study uses a quantitative approach to the technique of determining the sample using the accidental sampling method. The number of samples taken was 87 respondents. Instrument testing uses validity and reliability tests. The data analysis method used is multiple linear regression, coefficient of determination test (R Square), T test, and F test. Data processing in this study was carried out using SPSS 16 software for windows. Based on the results of R Square, 74.6% of service quality variables (X1) and store atmosphere (X2) influence purchasing decisions (Y) while the remaining 25.4% is explained by other factors that are not included in this research model.
Co-Authors Adissya Nur Rahma Ahmad Idris Ajeng Auliana Putri Andhini Fitria Nurmalasari Andre Yunus Imanuel Aprilia Dian Eva Sari Aprilia Dian Evasari Argubi Silwan Ari Satriadi Arnila Sandi Bela Arumawati Dandy Ferdiansyah Denta Revina Dewi Kurniawati Dian Febryanto Edi Murdiyanto Erika Novya Lestari Erlinda Ramadhani Erwin Syahputra Fachri Aditya Fariz Irchamsyah Reza Fauziah Zalza Sabillah Fera Zuning Ayu Ningtyas Fitria Ulfa Ganis Anggraeni Aidhul Fitri Geya Fajar Agustina Hafnizah Amir Harianto, Kukuh Heru Sutapa Hidayatul Fadli Indra Darma Sitepu Insika Aina Halila Intan Puspita Aji Ivan Adi Putra Ardhana Jagat Sugiantara Kaula Desma Sari Kevin Bramasta Lathifah Khoirunnisa Martua Hamonangan Nasution Maulida Fitria Mawar Ratih Kusumawardani Mawardi Nur Moch Saleh Udin Moch. Saleh Udin Moh Aziz Fikri Mohammad Novito Reraldy Muhammad Bimo Prihandoko Muhammad Dwi Nor Alfian Niam Muhammad Izul Haq Nadia Puspita Sari Nining Latianingsih Nita Fiyani Nor Latifah Novi Dwi Ratnaningtyas Nurkadri, Nurkadri Nurul Laili Agustina Prasasti, Karari Budi Quinn Nakula Junior Rahmi Imanda Ria Novia Agustin Rini Wulandari Ririn Wahyu Arida Rizal Agfrans Pratama Rizka Fitriana Rizky Fadhlia Ramadhan Rizky Nursasongko Gunri Shinta Friska Febriani Pranoto Sjamsi, Nurus Slamet Adi Prastyo Sultan Bayu Ananta Suseno Hendratmoko Syahputra Syahputra Tamsir Ariyadi Tiara Ika Rahmawati Trisnia Widuri Ujang Syahrul Mubarok Ustadus Sholihin Vina Zulia Sari Viona Putri Ayu Dewanti Wiki Berliano Wiwik Zuliana Yuriska Wahyu Wijayanti Zulfia Rahmawati