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Journal : Jurnal Indonesia Sosial Teknologi

The Phenomenon of Fear of Missing Out Instagram Social Media in Generation Z in the 2024 Presidential Election Risma Ilahi, Widya; Febriani, Erna
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.1257

Abstract

In the current digital era, Instagram is not only a place to share personal moments but also a political arena where individuals participate in discussions, campaigns, and other political activities. This research aims to understand the phenomenon of Fear of Missing Out (FoMO) on social media, Instagram, among Generation Z during the 2024 presidential election using Alfred Schutz's phenomenological theory. This research employs the phenomenological method, where data collection techniques used are interviews, observations, and documentation. The study uses an interpretive paradigm to allow the researcher to observe and understand the meanings, values, and behaviors of Generation Z in using Instagram to spread campaign tweets and even comment during the 2024 presidential election. The results of this research show that Generation Z feels a greater desire to use Instagram during the presidential election period. FoMO is a common experience among the informants, particularly related to the fear and anxiety of missing out on important information or discussions happening on Instagram during the 2024 presidential election. The FoMO experienced by the informants indicates a pressure to always stay up-to-date with the latest information, which can negatively impact the informants.
Transformation of the Role and Competence of Public Relations in Using Artificial Intelligence Technology Paola Chelsie, Shellie; Febriani, Erna
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 11 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i11.1264

Abstract

This research aims to determine the transformation of the role and competence of the Akarsana public relations agency in using the ChatGpt application to run PR programs. This research uses qualitative descriptive analysis with a case study approach. This research was conducted at the Akarsana Public Relations Agency. Data collection techniques were carried out using interviews, observation and documentation. The results of this research show that the use of ChatGpt supports Akarsana PR to transform from conventional PR to digital PR in the era of Industrial Revolution 4.0 and Society 5.0. With ChatGpt as an innovation, PR Akarsana can make it easier to do research and copywriting. ChatGpt also helps Akarsana's PR role as a bridge between companies and institutions or society to the public. Apart from that, Akarsana's current PR competencies must also be supported by new AI-based PR competencies so that Akarsana PR can transform optimally in the era of Industrial Revolution 4.0 and Society 5.0.