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Journal : Safari : Jurnal Pengabdian Masyarakat Indonesia

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Pendampingan Digitalisasi UMKM Pasar Lama Kota Serang: Menuju Pasar yang Lebih Luas melalui Digitalisasi dan E- Commerce Ismarina Ismarina; Dini Rahmah; Dewi Anggraini
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 6 No. 1 (2026): Januari: SAFARI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v6i1.3364

Abstract

Pasar Lama in Serang City is one of the traditional MSME centers with competitive local products; however, most business actors still rely on conventional systems without digital marketing strategies. This condition is reflected in low digital literacy, limited use of marketplaces and social media, and the absence of collective branding efforts. This community service program aimed to improve digital literacy, strengthen business management, and expand market access through the digitalization of MSMEs in the Pasar Lama area. The methods applied included program socialization, training on digital financial management, cost of goods sold (COGS) calculation, product branding, digital marketing, e-commerce activation, and participatory-based mentoring. The results demonstrated significant progress: 18 MSMEs have created marketplace accounts, 15 MSMEs are actively using business social media, and 20 MSMEs have implemented simple digital financial recording. In addition, product branding quality improved, and participants were actively involved in forming a digital mentoring group within the market community. In conclusion, this program successfully facilitated the transformation of traditional MSMEs into a digitally oriented business ecosystem, although more intensive mentoring is required to ensure program sustainability.
Co-Authors Abdur Razzaq Agung Maulana Irsyad Ahmad Daengs GS Ambar Wati Amin, Suci Amnia Amnia Angga Saputra Ani Siska MY Ani Siska MY Aryuni Salpiana Jabar Asnet Leo Bunga Ayu Puspa Wirani Bahtiar Bahtiar Chris Alberto Amin Dadang Ma'ruf Dea Anand Dedet Deperiky Dewi Marhamah Syadli Dewi Sri Susanti Dhandy Handana Dheo Rimbano Didi Rahmadi Difa Ghassani Dilgu Meri Dini Rahmah Doni Hendrik Elserra Siemin Ciamas Erna Agustina Faisal Faisal Ferry Santoso FLORENCIA Halimatus Sadiah Hamdi Derita Hanna Marsinta Uli Harsono Teguh Santoso Harto, Toto Hasbullah Ridwan Havidz Aima Herny Husni Halim Ilham Ilham Indra Perdana Islami, Syaifuddin Ismarina Ismarina Juhaepa Juhaepa Juliastuti, Dyah Kasrin Kasrin Lena Marianti M. Najib Husain Mey Lys Ceryah Hutasoit Mira Nurhikmat Mistiani Puspitasari Muhammad Arsyad Muhammad Yasir Musniwati Harsoyo Nerli Adria Sinabutar Nur Salam Octoberry Julyanto Oom Komalasari Pardi Affandi Pariyana Pariyana Paul Diman Putri Aulia Damayanti Raftul Fedri Retno Sugesti Revi Isnabilla Hoirunisa reviisnabilla@gmail.com Riska Susanti Rita Ayu Yolandia Rizki Fatriasi Rizki Kurniawan Robby Mafirli Sarpin Sekar Wulandari Selvy Fitria Amanda Shindi Sihombing, Putriatdah Sarinah Sirajuddin Siti Rahmawati Sitorus, Arnold Rudolf Siwi Nugraheni Suharty Roslan Susianti Susianti Syaifudin Suhri Kasim Sylvi Tri Andani Tanti Krisnawardhani Tantry Wenny Sitanggang Tengku Niken Fachira Tri Winahyu Hariyadi Usnia Usnia Vina Kumala Yola Gustifa Yulie Suryani Yuni Yulida