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All Journal Jurnal Manajemen dan Bisnis (Performa) Almana : Jurnal Manajemen dan Bisnis Innovative: Journal Of Social Science Research Jurnal Pengabdian Tri Bhakti
Hamidah, Syifa Fauziah
Universitas Langlangbuana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Manajemen dan Bisnis (Performa)

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Analyze The Marketer Activity in Digital Era with Implemented Digital Ethic Rezi Muhamad Taufik Permana; Syifa Fauziah Hamidah
Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v19i2.10483

Abstract

Digital technology has become part of marketing activities for a marketer, every marketer is currently required to be able to implement digital marketing activities. On the other hand, the use of digital technology raises issues that are hotly discussed, especially ethical issues.This research was conducted with a qualitative descriptive approach by looking at the theories of marketing and digital ethics. This study uses secondary data contained in books, white papers, journals, articles which is the basis for a literature review. The results show that digital skills and expertise alone are not enough for a marketer. To become a reliable marketer in the digital world, it is very necessary to know and apply digital ethics.
Co-Authors Dani Ramdani, Dani Hambali, M. Shany Lindi Utami Marquerette Lindi Utami Marquerette Lutfi Wasi Marquerette, Lindi Utami Permana, Rezi M. Taufik Permana, Rezi Muhamad Taufik Reswanti J.P., Roro Arinda Rezi Muhamad Taufik Permana Rinjani, Diliya Mariam Wasi, Lutfi