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All Journal Populis : Jurnal Sosial dan Humaniora Jurnal Abdi Masyarakat (JAM) Jurnal Ilmu Teknik dan Komputer JIKA (Jurnal Informatika) Prosiding Konferensi Nasional PKM-CSR Madani : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Nasional
Fauzi Nur Iman
Universitas Mercu Buana
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Nursing Public Health Social Sciences

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Journal : Jurnal Abdi Masyarakat (JAM)

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Strengthening Edukreatif Branding in Dadap Village Community, South Tangerang Through Digital Communication Iman, Fauzi Nur; Mansur, Suraya; Saragih, Nurhayani; Wahyudi, Sophan; Octory, Gadis
Jurnal Abdi Masyarakat (JAM) Vol 10, No 2 (2025): JAM (Jurnal Abdi Masyarakat) - Maret 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jam.v10i2.30108

Abstract

The South Tangerang City Government, Banten, welcomed the selection of West Dadap Village as an Independent, Food Secure, Clean, and Superior Village (Mantul) because it supports the Village Development program criteria. Therefore, Dadap Village was formed into an independent village and an educational tourism destination for the community in 2022. This community service activity fulfils the University's Additional Performance indicators, namely strengthening the competence of Partners in the fields of craft production, Packaging Management, Branding, and digital marketing to strengthen the Edukreatif Branding of Dadap Village. The solution offered is to transfer knowledge through training in making souvenirs unique to Dadap Village in the form of Chunky Bags, Product Packaging, Branding, Product Photography as marketing content and digital marketing. The target output is to produce competency strengthening in the fields of creativity in crafting souvenirs, packaging, branding, product photos and digital marketing. Second, produce outputs in the form of Chunky bag souvenirs, posters, activity videos, publications on online news portals, scientific journal articles accredited by Sinta and HAKI copyrights.
Co-Authors Deden Kurniawan Gadis Octory Ida Farida Ida Farida Ida Farida Ispawati Asrie Lukman Hakim Maftukha, Nina Mansur, Suraya Nurhayani Saragih Salamah, Umniy Tomohardjo, Irmulansati Wahyudi, Sophan Yudo Rizky Ramadhan