Article Per Year (5 Year)
p-Index From 2020 - 2025
1.8
P-Index
This Author published in this journals
All Journal International Journal of Artificial Intelligence Research Jurnal Ilmiah Edunomika (JIE) Al-Mazaahib: Jurnal Perbandingan Hukum Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Jurnal Pengabdian Sosial Journal of Arabic Language Learning and Teaching Atestasi : Jurnal Ilmiah Akuntansi
Maulana, Muhammad Fikri
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
THE INFLUENCE OF CELEBRITY ENDORSEMENT AND BRAND TRUST ON CONSUMER PURCHASING DECISIONS WITH CUSTOMER SATISFICATION AS A MODERATION VARIABLE Sudirjo, Frans; Wartono, Tono; Desembrianita, Eva; Nuraini, Nuraini; Maulana, Muhammad Fikri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10855

Abstract

Abstract Beberapa faktor yang dapat mempegaruhi Customer Pruchasing Decisions adlah faktor promosi dan kepercayan terhadap produk. Faktor promos dapat ditempuh dengan berbagai maca cara, salah satunya melalui endors oleh selebriti. Oleh karena itu, penelitian ini bertujuan meneliti pengaruh Celebrity Endorsment dan Brand Trust terhadap Consumer Pruchasing Decision. Penelitian ini merupakan penelitian kuantitatif dengan penelitian eksplanatori yang mendasarkan pada penelitian-penelitian sebelumnya. Berbeda dengan penelitian-penelitan sebelumnya, penelitian ini menambahkan variabel Consumer Satisfication yang peneliti yakini dapat memoderasi variabel Celebrity Endorsment dan Brand Trust terhadap Consumer Pruchassing Decision. Hasil penelitian menunjukkan variabel Celebrity Endorsment dan Brand Trust berpengaruh secara positf dan signifikan terhadap variabel Consumerr Pruchasing Decision. Variabel Customer Satisfication juga dapat memoderasi variabel Celbrity Endorsment dan Brnad Trust terhadap Consumer Pruchasing Decision. Keywords : Celebrity Endorsment, Brand Trust, Consumer Satsfication, Consumer Purchasing Decision
CONSUMER TOUCHPOINT: INDONESIAN TOURISM DEVELOPMENT STRATEGY THROUGH IMPROVING THE QUALITY OF VISITOR SERVICES Daud, Anshar; Affandi, Hanif Saputra; Juliana, Juliana; Syahputra, Muhammad Halfi Indra; Maulana, Muhammad Fikri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13517

Abstract

Abstract This research aims to determine (1) the role of improving the quality of visitor services on visitor satisfaction based on tourist reviews; and (2) strategies for developing Indonesian tourism through improving the quality of visitor services. This research uses SWOT analysis as an analytical tool to explore Indonesian tourism development strategies through improving the quality of visitor services. The results of this study show that (1) Tourist reviews after visiting tourist attractions are strong social evidence that can significantly influence potential tourists' decisions; and (2) Indonesia's tourism development strategy through improving the quality of visitor services consisting of the SO strategy through tourism promotion by offering quality visitor services, the WO strategy by developing a consumer touchpoint concept to attract tourists, the ST strategy through collaboration with tourism stakeholders to support consumer touchpoint tourism, and WT's strategy by educating tourism managers to improve the quality of visitor services. Keywords: Quality, visitor services, SWOT
Co-Authors Abigail, Ando Affandi, Hanif Saputra Alif, Muhammad Hafiz Anggraeni, Nurul Meilani Anshar Daud Aprillia, Indhi Raina Azim, Azron Aziza, Dwiananda Reza Chandra, Dicki Bagus Destianti, Selvia Nur Dewi, Putri Sabrina Eva Desembrianita Fakhriyah, Elissa Frans Sudirjo Harnika, Lika Juliana Juliana Kusumaningtyas, Daru Putri Noviani, Alfina Audita Novilia, Fitri Nuraini Nuraini Nurhayati Nurhayati Pratama, Yudhitya Putra Pratiwi, Reflina Dwy Prilosadoso, Basnendar Herry Putri, Alicia Amanda Putri, Dolla Audiva Salsabila, Afna Mufidah Saputri, Serli Siti Patimah Sulaeman, Firda Syahputra, Muhammad Halfi Indra Wartono, Tono Yuyun Yuniarti, Yuyun Zainal Abidin Zen, Nindi Pratiwi