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Journal : International Journal of Kita Kreatif

THE INFLUENCE OF ECO-LABEL ON ENVIRONMENTAL CONCERN OF LOCAL SKINCARE BRAND CONSUMERS IN ACEH WITH PRODUCT ATTRIBUTES AND PERCEIVED OF EFFECTIVENESS AS MEDIATION Fadhila, Jihan; Halim, Hendra; Sulthan DM, Burhanis
International Journal of Kita Kreatif Vol 1, No 4 (2024): International Journals Kita Kreatif Vol.1 No. 4 November 2024
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v1i4.41871

Abstract

The purpose of this study is to examine how consumers of local skincare brands in Aceh are affected by eco-labels regarding their environmental concerns, using product features and perceived efficacy as a moderator. This study employed primary data for its analysis. This research applies a quantitative method with a population of local skincare brand users in Aceh. Using purposive and non-probability sampling strategies, 104 respondents made up the overall sample size. With the use of SPSS, mediation regression is a data analysis approach. The study's findings demonstrate that environmental concern is positively impacted by the eco-label variable. The impact of eco-labels on environmental concern is partially mediated by perceived efficacy and product attribute factors.
THE SOCIETY OF SPECTACLE: AN ISLAMIC PERSPECTIVE Halim, Hendra; Nisva, Raisa Ullya; Humaira, Radhia
International Journal of Kita Kreatif Vol 1, No 2 (2024): International Journals Kita Kreatif Vol.1 No. 2 Mei 2024
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v1i2.38648

Abstract

This research explores the relevance of Guy Debord's concept of the "society of the spectacle" in the modern era, particularly from an Islamic perspective. The study aims to assess the impact of media-driven spectacles on social reality and individual well-being, and to provide policy recommendations to mitigate their negative effects. The methodology involves a critical analysis of Debord's theory alongside Islamic teachings to draw parallels and contrasts. The findings reveal that the society of the spectacle creates a superficial reality where media and entertainment industries dominate social perceptions, leading to alienation, dissatisfaction, and a focus on appearances rather than substance. From an Islamic viewpoint, this phenomenon can be seen as a form of fitnah (temptation or trial) that diverts individuals from spiritual and moral truths. Islam criticizes behaviors such as excessive consumption (israf) and arrogance promoted by spectacles, emphasizing simplicity, humility, and the pursuit of genuine spiritual and moral well-being. The study identifies significant negative impacts of the spectacle on spiritual and moral development, including the erosion of moral values, encouragement of excessive consumption and arrogance, and a loss of deeper meaning in life. To address these issues, the research recommends policies focused on enhancing media literacy, promoting lifestyles that emphasize simplicity and sustainability, integrating spiritual and moral education into curricula, ensuring media content promotes positive values, and encouraging community-based initiatives that strengthen real social interactions and mutual support.
The Influence of Halal Certification on Consumer Loyalty Through Consumer Trust as a Mediating Variable in Banda Aceh City Hasmi, Nuril; Halim, Hendra; Nisa, Khairun; Zurrahmah, Fadhilah
International Journal of Kita Kreatif Vol 2, No 2 (2025): International Journals Kita Kreatif Vol.2 No. 2 Mei 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i2.45799

Abstract

This study examines the effect of halal certification on consumer loyalty with consumer trust as a mediating variable in Banda Aceh City, an area known for its high level of compliance with Islamic values and the implementation of sharia. Although halal certification has become a standard requirement in product legitimacy, its effectiveness in building long-term consumer loyalty still depends heavily on the level of trust given by consumers to the certification process. The purpose of this study was to determine whether halal certification has a direct effect on consumer loyalty, and whether the relationship is mediated by consumer trust. This study uses a quantitative approach with an explanatory research design. Data were collected through structured questionnaires distributed to 150 Muslim consumers using a purposive sampling technique. Data analysis was conducted using SPSS through multiple regression and the Sobel test to test the mediation effect. The results showed that halal certification has a significant direct effect on consumer loyalty, as well as a significant indirect effect through consumer trust. The regression analysis showed that halal certification significantly increases consumer trust, which in turn contributes significantly to higher loyalty. The Sobel test confirmed the partial mediation role of trust in the relationship between halal certification and loyalty. These findings underscore the importance of trust as a psychological mechanism linking institutional credibility to consumer behavioral outcomes. This study concludes that halal certification alone is not enough to guarantee consumer loyalty unless supported by a consistent and transparent certification process that can build consumer trust. Therefore, business actors and certification institutions must not only comply with halal standards, but must also be able to communicate and maintain their credibility effectively to maintain consumer trust. Strengthening trust through ethical practices, education, and transparent halal processes can be a strategic approach in building sustainable consumer loyalty in the halal market.
Implementation of Islamic Business Values in the Management of Coffee Shop Business in Banda Aceh Rasyada, Tiara; Edba, Dauria; Maulina, Dinda; Halim, Hendra
International Journal of Kita Kreatif Vol 2, No 2 (2025): International Journals Kita Kreatif Vol.2 No. 2 Mei 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i2.45802

Abstract

This research analyzes the implementation of Islamic business values in the management of coffee shops in Banda Aceh, a city with strong implementation of Islamic Sharia in various aspects of life. Using a qualitative approach with a literature study method, this research explores the manifestation of Islamic business values in four main dimensions: spiritual (tawhid), business ethics ('is), social (ihsan), and operational (khalifah). Data collection was conducted through a systematic search of scientific literature related to Islamic economics, sharia business management, and the development of coffee shops in Aceh published in the 2020-2024 timeframe. The results showed that although most coffee shop managers in Banda Aceh have a good understanding of the principles of Islamic economics, their implementation has not been fully integrated in all aspects of business management. The most consistently applied practices are the provision of halal products (100%) and worship facilities (93%), while aspects of sharia financial management (35%) and sharia-based HR management systems (56%) still face implementation challenges. The motivation of managers in implementing Islamic values also varies, with coffee shops managed based on religious awareness showing higher consistency of implementation. This research contributes to the development of a coffee shop business management model that integrates Islamic values comprehensively and adaptively to the modern context, and highlights the importance of strengthening regulations and support from various stakeholders to create a sustainable sharia-based business ecosystem.
From Ownership to Experience: Mapping Future Trends in Smart and Data-Driven Entrepreneurship Halim, Hendra
International Journal of Kita Kreatif Vol 2, No 3 (2025): International Journals Kita Kreatif Vol. 2 No. 3 Agustus 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i3.47264

Abstract

The rapid advancement of digital technologies has significantly transformed the landscape of entrepreneurship. This study aims to explore key future trends shaping entrepreneurial innovation, including Big Data, Artificial Intelligence, Internet of Things, Marketing Automation, Micro-Personalization, the shift from product ownership to experience-based consumption, and the emergence of new business models. Using a descriptive qualitative approach, the research analyzes how these technological forces and behavioral shifts redefine business strategies and value creation. The findings indicate that entrepreneurs are increasingly leveraging data-driven tools to improve efficiency, personalize customer engagement, and innovate sustainable models that focus on experience over possession. The study concludes that future entrepreneurship will be deeply rooted in adaptive technologies, predictive analytics, and experience-centric offerings. Policy recommendations emphasize the need for supportive digital infrastructure, data literacy programs, and inclusive innovation ecosystems. These insights serve as a strategic reference for entrepreneurs, educators, and policymakers navigating the evolving digital economy.
Co-Authors - Fakhrurrazi A Sakir, A Sakir Abd Karim, Mohd Rahimie bin Afrida, Fenny Ahmad Nizam Alfinna Mahya Ummati, Alfinna Mahya Amir, Fakhrurrazi Amri Amri Amri Amri, Khoirul Annisa Keumala Dewi Aqil, Atallah Armiadi Musa Azharsyah Ibrahim Bismi Khalidin Budin, Dg Safrina Ag Burhanis Sulthan DM Cut Afrianandra Darwanis Darwanis Darwanis Dewi Suryani Sentosa Dewi, Annisa Keumala Dinaroe Dinaroe DM, Burhanis Sulthan Dzacky Muharram Rani Edba, Dauria Eddy Gunawan Eddy Gunawan, Eddy Eka Nurlina Endang Pitaloka Erlidawati Erlidawati Evayani Evayani Fadhil, Rahmat Fadhila, Jihan Faisal Faisal Faisal Fakhrurrazi Farid Farid Farid, Farid Farid Mulana Farma, Junia Fatahillah, Habib Fathin, Annidha Fauzan Aziz Fazli Syam BZ Firdaus, Mohd Fitrah Afandi ZT Fitrah Khairi Fonna, Rizki Putri Nurita Gea, Sanderwan Kristian Ginting, Ledy Mahara Hamdi Harmen Hasmi, Nuril Herlambang, Albert Humaira, Radhia Husaini Husaini Hussain, Mohd Rizal Bin Ilham, Habibi In-In Hanidah Indah, Cahyani Rahmitha Iskandarsyah Iskandarsyah Iskandarsyah Iskandarsyah Madjid, Iskandarsyah Jamal, Abd. Kadir, M. Yakub Aiyub Kadriadi, Kadriadi Kesuma, T. Meldi Khairil Umuri Khairun Nisa Lada, Suddin Lubis, Fahdi Saidi Lufika, Raihan Dara M. Ridha Siregar M. Shabri Abd. Majid M. Shabri Abdul Majid Maira, Hayatun Maisaroh Maisaroh Marpaung, Linda Wahyu Maulana, M. Rizki Maulina, Dinda Mazwan, Rasmuna Meldi Kesuma, Teuku Miftahuddin Miftahuddin Mirna Indriani Muftahuddin, Muftahuddin Muhammad Adam Muhammad Haris Riyaldi Muhammad Haris Riyaldi, Muhammad Haris Muhammad Syahrizal, Teuku Muharman Lubis Mulyadi Adam, Mulyadi Murkhana Murkhana, Murkhana Najla, Najla Nasir, M. Fadhil Nasution, Lisa Elianti Ni Made Purnami Ningsing, Diana Setya Nisva, Raisa Ullya Nisya, Alivia Nizam, Ahmad Noor Azuddin Yakob novindra . Nugraha Bintang Wirawan, Nugraha Bintang Nurlina, Eka Nurma Sari Nurma Sari, Nurma Othman, Razali Bin Putra, I Gede Juliana Eka Rahimi, Sayyid Afdhal El Raida Agustina Raisa Ullya Nisva Ramadhani, Evi Rani, Dzacky Muharram Rasyada, Tiara Razaqi, Halir Ridmailis, Ridmailis Ridwan Nurdin Riha Dedi Priantana Rivani, Rivani Saddaq, Mizan Sakir, A Salpina, Parjah Sari, Meutia Dwi Novita Sartiyah Sasra, Said Fachrizal Sentosa, Dewi Suryani Silvia, Vivi Siregar, Fachrul A Siregar, M. Ridha Siregar, Muhammad Rizqi Sitepu, Novi Indriyani Sitti Saleha, Sitti Sri Rezeki Sri Utami Permata Stephanus TW Subakty, Edhy Sulaiman, Juliah Binti Sulthan DM, Burhanis Suriani Susanna Susiatmojo, Amin Syahfitri, Widya Syahriyal Syahriyal, Syahriyal Syahrizal, Teuku Muhammad Syahrizal, TM Taufiq Carnegie Dawood Teuku Meldi Kesuma Teuku Meldi Kesuma, Teuku Meldi Teuku Muhammad Syahrizal Tuti Rahayu Ullya, Raisa Umuri, Khairil Usiai, Khairil Utami, Sorayanti Yusrizal Yusrizal Zahrani, Nazila Zahri Hamat Zikran, Ghrina Zuhri, Sarika Zulfa Zulfa Zulkifli Zulkifli Zurrahmah, Fadhilah