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All Journal Profesi Pendidikan Dasar Taman Cendekia : Jurnal Pendidikan Ke-SD-an Jurnal INSYPRO (Information System and Processing) AkMen JURNAL ILMIAH Arkhais - Jurnal Ilmu Bahasa dan Sastra Indonesia Jurnal Didaktika Dwija Indria Jurnal Agroteknologi Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Mitra Teras: Jurnal Terapan Pengabdian Masyarakat Kreativitas Pada Pengabdian Masyarakat (Krepa) JOSAR (Journal of Students Academic Research) Jurnal Spektrum Komunikasi Journal of Islamic Economics and Finance Veteran Economics, Management & Accounting Review Ekomania Katalis Pendidikan: Jurnal Ilmu Pendidikan dan Matematika Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik International Journal of Social, Economic, and Business
AULIA RAHMAWATI
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : AkMen JURNAL ILMIAH

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ANALISIS KEPUTUSAN GENERASI Z DALAM MEMILIH BANK DIGITAL: PRESPEKTIF TEORI DIFFUSION OF INNOVATION Aulia Rahmawati; Khaerunnisa Nur Fatimah Syahnur
AkMen JURNAL ILMIAH Vol. 20 No. 3 (2023): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/akmen.v20i3.4382

Abstract

This research examines the factors that encourage someone to use a digital bank where the context of this research is generation Z in Makassar. The Diffusion of Innovation (DOI) theory is the umbrella theory used in this research which aims to provide a different perspective where most research related to digital banks uses the Technology Acceptance Model (TAM) Theory. A quantitative approach with a cross-sectional design to explore factors that can influence a person's acceptance of using a Digital Bank. The sample in this research is generation Z who live in Makassar City. Data collection was carried out using an online questionnaire via Google Form with a total of 106 sample respondents. Data analysis uses Structural Equation Modeling (SEM) techniques with SmartPLS 3.0. This research found that perceived compatibility and perceived complexity have no influence on Generation Z's desire to adopt Digital Bank technology. On the other hand, perceptions of relative advantage and self-efficacy towards technology have a significant influence on their willingness to adopt technology in the Digital Bank context. Generation Z is a potential market for Digital Banks. It is important to study the decision to use a digital bank in more depth. This research provides input regarding factors that influence Generation Z's attitudes and interest in adopting technology from Digital Banks which have not been specifically researched.
Co-Authors Aminah Ramadhani, Mila Anifa Dwi Cahyani Anita Kartika Sari Anwar Novianto, Anwar Asisda Wahyu Aulia Aninda Ektya Putri Bachri Cahyo Baskoro Cahya Hilda Laela Callysta Nabila Nathaniayu Dafid Slamet Setiana Dian Hutami Rahmawati Dian Mardiana Diana Mega Utami Endry Boeriswati Febriyanti, M.Med.Kom, Syafrida Nurrachmi Gilang Farhanudin Herera Hotiah Hikmal Fahri Ramadhan Ibnu Muthi Ichinoty Ramadhani Ichlasul Amal Ida Widia Ikhsanul Adib Ingrid Multi Rezeki Jujun Nasrudin Kania Pratiwi KHAERUNNISA NUR FATIMAH SYAHNUR Kiki Reski Ramdhani S. Krisanjaya Kusumajanti Laskar Surya Aryandi Maisyatus Su'adaa Irfana Mantep barokah Mochammad Andre Pratama Muhamad Maulana Nadia Mariani Osti Riana Br Hutabarat Praspati Riansyah Querida Paraninda Pandan Arum Qurota `Aini Salsabila Rakha Adi Pramana, Farrel Rhaesa Fadillah Rahmadani Ririn Andriana Riski Utomo Risky Putra Asikin Rizqi Nur Amaliyah Putri Sakura Ridwan Sandra Bayu Kurniawan Shifaniya Isnaeni Tasya Della Sabena Tri Budiharto Tsaniya Raudhatul Jannah Tutiasri, Ririn Ulfa Latifa Umi Barokah Wifna Yanis Syafira Yulda Aditya