Article Per Year (5 Year)
p-Index From 2021 - 2026
1.452
P-Index
This Author published in this journals
All Journal JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Informatics and Enginering Dedication Jurnal Ilmu Komputer Publikasi Hasil Pengabdian Kepada Masyarakat. Jurnal Rekayasa Sistem Informasi dan Teknologi
Kesuma, Dorie P.
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Informatics and Enginering Dedication

 1 
PELATIHAN BRANDING, DESAIN KEMASAN DAN PEMASARAN DIGITAL GUNA MENINGKATKAN DAYA SAING UMKM SANTAN KELAPA Kesuma, Dorie P.; Fransen, Lisa Amelia; Udjulawa, Daniel; Hartati, Ery
FORDICATE Vol 5 No 2 (2026): April 2026
Publisher : Universitas Multi Data Palembang, Fakultas Ilmu Komputer dan Rekayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/fordicate.v5i2.15872

Abstract

The Erni Susilo coconut milk processing Micro, Small, and Medium Enterprise, located in Kemuning District, faces challenges regarding low competitiveness compared to similar products. This issue stems from ineffective brand identity management, simple packaging design, and suboptimal digital marketing. This community service project aims to improve the business quality of the owner through training in brand identity, packaging design, and digital marketing. The methodology employs a participatory approach, including focus group discussions, counseling, practical training, and mentoring. Results indicate an increase in the participant's understanding of the importance of brand identity, the ability to design more attractive packaging, and the skills to utilize social media for promotion. In conclusion, the training approach successfully improved the entrepreneur's knowledge and skills in utilizing technology to develop the business, thereby encouraging potential sales growth in the future.
Co-Authors Arisman, Anton Daniel Udjulawa Fernando Fransiska, Julita Hartati, Ery Jaya, Jessica Thalia Kathryn Sugara Khairani, Siti Lisa Amelia Fransen Nur Rachmat Nyimas Artina Riyandi, Krisna