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All Journal Journal of Innovation in Business and Economics Studi Kasus Inovasi Ekonomi Jurnal Manajemen Bisnis Altruis: Journal of Community Services Jurnal Ilmu Manajemen Terapan (JIMT) J-Lalite: Journal of English Studies Jurnal Manajemen Bisnis dan Kewirausahaan Journal of Language Development and Linguistics Dharma Pengabdian Perguruan Tinggi (DEPATI) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Business Innovation Management and Entrepreneurship Journal
Rahmad Wijaya
Universitas Muhammadiyah Malang
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : J-Lalite: Journal of English Studies

 1 
Attitudes on Animal Welfare’s Messages in the English Caption Text of @jakartaanimalaidnetwork Instagram’s Account Wijaya, Rahmaditya Khadifa Abdul Rozzaq; Sudinpreeda, Hakim; Wibowo, Hanafi
J-Lalite: Journal of English Studies Vol 6 No 1 (2025): June 2025
Publisher : Program Studi Sastra Inggris Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jes.2025.6.1.13757

Abstract

With the growing global concern for animal welfare, social media platforms like Instagram are crucial in raising awareness and promoting advocacy. This research investigates the attitudes conveyed in animal welfare messages through the English caption texts on the @jakartaanimalaidnetwork Instagram account. The study aims to identify how the Appraisal System in Systemic Functional Linguistics (SFL) expresses attitudes in these captions, focusing specifically on the categories of Affect, Judgment, and Appreciation. A qualitative descriptive research design was used, with data collected from English captions relevant to animal welfare. Content analysis was employed to categorize the captions based on their emotional (Affect), evaluative (Judgment), and appreciative (Appreciation) contents. The study utilized domain, taxonomy, componential, and cultural theme analysis to interpret the attitudes expressed in the captions. The results revealed that Affect was the most dominant category, with frequent expressions of emotions such as happiness, sadness, and empathy towards the animals. Judgmental expressions, particularly regarding moral evaluation, were also prevalent, reflecting the organization's ethical stance on animal treatment. Appreciation was expressed through a positive animal care assessment, emphasizing the value and quality of animal welfare. Overall, the study highlights the organization's commitment to advocating for the humane treatment of animals, using language that emphasizes compassion, ethical responsibility, and respect for animal rights. These findings demonstrate how the account conveys a clear and supportive message for animal welfare through its use of linguistic attitudes.
Co-Authors Andharani, Sri Nastiti Aulia, Yasmin Rachma Baroya Mila Shanty Bataiv, Misbah Faturrahman Dewi Nurjannah Eka Kadharpa Utama Dewayani Fauziah Fauziah Fira Ibialty Kreatitin Hanafi Wibowo, Hanafi Herman Budiyono Iin Aulia Fitri Joko Susilo Kamaluddin, Ahnaf Dzaky Koko Endro Prasetiyo Leila Dwi Adzani Sukma M. Nurul Humaidi Marsudi Marsudi Marsudi Marsudi Marsudi Muhammad Zulfikar Muhammad Zulfiqar Mahmud Nabila, Jihan Nasriah Akil NOPENDRA Pratondo, Kalistya Rizki Rinaldy Achmad Roberth Fathoni Sri Nastiti Andharini Sudinpreeda, Hakim Suratno Suratno Tia Amelia Dini Nadia Wardhani, Evi Murti WIDAYAT - Wiwin Arifin Yoyok Bekti Prasetyo Yulist Rima Fiandari Yulist Rima Fiandari Zuhron, Aziz Miftahuz